Paid Media & Influencer Marketing Internship (Summer 2026)

LoveShackFancy•New York, NY

About The Position

LoveShackFancy, founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, childrenswear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic and cult-like community. Known for its immersive, whimsical interiors, the brand has grown to 24 boutiques across the U.S. and London. Signature ruffles, pink, and bows anchor the collections, while storytelling and pioneering community-driven experiences have shaped LoveShackFancy into more than a fashion label—it’s a shared lifestyle movement. Coveted collaborations include Victoria’s Secret PINK, Gap, Target, Stanley, Pottery Barn, Bogner, and more. In 2023, LoveShackFancy launched Beauty exclusively at Sephora, inviting millions into its rose-colored world of whimsy and celebration. As an Influencer Marketing & Paid Media Intern reporting into both the Ecommerce and Marketing teams, you will gain hands-on experience in influencer marketing, paid media, and affiliate channels. You will support the execution of performance-driven campaigns, help grow our affiliate and creator presence, and contribute to paid media efforts that expand the LoveShackFancy brand. This is a great opportunity to develop real-world skills at the intersection of paid performance and community-driven marketing within a brand known for its passionate, cult-like following. A genuine passion for the influencer space - someone who actively follows creators and lives and breathes this world - is a must.

Requirements

Currently enrolled in a degree program in Marketing, Communications, Business, or a related field.
Familiarity with influencer marketing platforms, specifically ShopMy and LTK.
A genuine passion for the influencer and creator space, with a pulse on trends and emerging voices.
Experience with or strong interest in affiliate marketing and paid media.
Excellent communication, organizational, and relationship-building skills.
Ability to work independently and collaboratively in a fast-paced environment.
A keen eye for detail and an understanding of social media and online consumer behavior.

Responsibilities

Support the management and growth of our affiliate program across platforms including ShopMy and LTK, including tracking performance and identifying new creator opportunities.
Assist in building and maintaining creator and influencer lists, with a focus on brand alignment and audience fit.
Help with day-to-day community management across social platforms, engaging with creators and brand fans.
Research and identify emerging influencers, tastemakers, and affiliate partners across relevant categories.
Assist in coordinating influencer outreach, gifting, and campaign logistics, including managing gifting budgets and COGs tracking.
Support paid media efforts including trafficking assets, compiling reporting, and monitoring campaign performance.
Track and analyze influencer and affiliate metrics to surface insights and optimization opportunities.
Collaborate cross-functionally with the ecommerce, marketing, and retail teams to ensure cohesive campaign execution.