Paid Media Consultant

AutoTrader.ca

23h•CA$75,000 - CA$80,000•Remote

About The Position

We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond. This role will be within the AutoSync team. AutoSync supports over 3,500 dealerships nationwide, delivering cutting-edge software tools to simplify operations, boost marketing, and drive sales. We are seeking a highly organized and experienced Paid Media Consultant to join our team. In this fully remote role, you will be responsible for building and maintaining strong customer relationships while driving performance across AutoSync’s Digital Advertising, Digital Retail, Website, and SEO product lines. We are seeking a strong candidate with a proven track record of developing strategic relationships that drive digital marketing performance, product adoption, and customer expansion opportunities. This role will proactively manage the day-to-day operations of client accounts, including strategic account planning, performance reviews, training, technical support, and issue resolution. The Paid Media Consultant will collaborate closely with Sales, Marketing, and Management teams within dealership clients to ensure success and alignment across all initiatives. This position is ideal for someone who is detail-oriented, customer-focused, articulate, credible, and driven by measurable results.

Requirements

4+ years of T-Shaped digital marketing work experience.
Strong knowledge of Paid Advertising (Google, Meta), Website Solutions (UX/CRO), and SEO fundamentals.
Post-secondary education in a related field.
2+ years agency experience as a digital marketing subject matter expert, with a large client territory.
2+ years of customer success experience.
Strong knowledge of Google Analytics 4.
Excellent presentation and communication skills - A strong ability to translate complex ideas up and down an organization.
Strategic & Collaborative; gets the bigger picture – can work with internal & external teams to bring alignment to performance and vision.
Ability to work in a fast paced, high pressure environment.
Natural ability to foster and build working relationships.
Accountable & Trustworthy - you have the ability to do your job well with high autonomy in your own work schedule.
Client & Team-First mentality.

Nice To Haves

Automotive Industry experience is a significant asset.
Experience in large budget online media planning, media buying or campaign management would be an asset.

Responsibilities

Craft and implement an effective digital marketing strategy (CRO, SEM, SEO) that delivers in line with client’s business goals & budget.
Track performance, provide analysis, and become a trusted consultant and advisor.
Translate digital marketing results and initiatives up and down an organization.
Consistently complete performance reviews in line with business guidelines to strengthen client relationships.
Regularly audit digital product and advertising program performance, making refinements as needed to ensure execution aligns with strategic objectives.
Build trust and strong relationships with dealers.
Drive high levels of product adoption where applicable.
Identify growth opportunities within your account portfolio.
Reduce potential churn through proactive retention strategies and effective issue de-escalation.