Paid Media Buyer (Google, Meta, TikTok)

Get EngagedNashville, TN
Hybrid

About The Position

This role involves developing, launching, and optimizing paid media campaigns across Google, Meta, and TikTok. The Paid Media Buyer will build and execute top and mid-funnel media strategies aligned with client goals and campaign objectives. Key responsibilities include monitoring campaign performance, pacing, and budget allocation, analyzing data to provide insights and recommendations, and presenting weekly performance updates to clients. The role requires collaboration with creative, account management, and analytics teams, staying current with platform updates and trends, and becoming deeply familiar with client industries and audiences. The position also involves proactively identifying opportunities for improvement and assisting in real-time campaign issue resolution.

Requirements

  • 2–3 years of hands-on experience managing paid media campaigns
  • Proven experience with Google Ads
  • Proven experience with Meta Ads Manager
  • Proven experience with TikTok Ads Manager
  • Strong understanding of audience targeting, campaign optimization, media strategy, and performance analytics
  • Ability to collaborate in a fast-paced team environment
  • Excellent communication and client-facing presentation skills
  • Exceptional organizational skills with the ability to manage multiple campaigns and priorities simultaneously
  • Adaptable and calm under pressure in fast-moving campaign environments

Nice To Haves

  • Desire to push Get Engaged and our clients toward innovative, high-performing paid media strategies

Responsibilities

  • Develop, launch, and optimize paid media campaigns across Google, Meta, and TikTok
  • Build and execute top and mid-funnel media strategies aligned with client goals and campaign objectives
  • Monitor campaign performance, pacing, and budget allocation to ensure efficiency and performance targets are met
  • Analyze campaign data and provide actionable insights and strategic recommendations
  • Present weekly performance updates and insights to clients in a clear, digestible, and confident manner
  • Collaborate closely with creative, account management, and analytics teams to ensure campaigns are aligned and impactful
  • Stay up-to-date on platform updates, media buying trends, and evolving best practices across paid media channels
  • Become deeply familiar with client industries, audiences, and brand positioning in order to make informed strategic decisions
  • Proactively identify new opportunities to improve campaign performance and scale results
  • Assist in troubleshooting and addressing campaign issues in real time as needed
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