Freelance Paid Marketing Analyst
About The Position
Vestwell is seeking a Paid Marketing Analyst to join their growth marketing team on a contract basis. This role will focus on supporting the top of the funnel by managing paid programs across Google and LinkedIn. The analyst will be responsible for refining targeting, testing creative and landing pages to drive clicks and capture leads, and supporting lifecycle email execution and marketing infrastructure. The ideal candidate is analytical, comfortable navigating ad platforms daily, building and optimizing campaigns, analyzing performance, and iterating quickly. Strong creative instincts for ad copy and the ability to manage multiple campaigns are also essential. Experience in financial services or fintech is a plus.
Requirements
- 3-5 years of experience in paid/growth marketing or a similar analytical marketing role
- Hands-on experience running campaigns in ad platforms, specifically Google Ads and LinkedIn Campaign Manager
- Experience with HubSpot or another email service provider (ESP)
- Strong analytical skills — comfortable pulling, interpreting, and reporting on campaign metrics
- Solid copywriting instincts for ads and landing pages
- Detail-oriented and organized, with the ability to manage multiple campaigns at once
- Excellent written communication skills
- A start-up mentality — adaptable, collaborative, and comfortable with shifting priorities
Nice To Haves
- Experience in financial services or fintech
Responsibilities
- Build and manage paid ad campaigns day to day across Google Search and LinkedIn
- Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
- Sharpen search terms and audiences so ads reach the right people
- Test and iterate on copy, creative, budget, and audiences to build best-performing campaigns
- Build and deploy email campaigns against the marketing calendar
- Monitor the shared inbox and handle responses and opt-outs
- Own email health and deliverability — sender reputation, list hygiene, and inbox placement
- Report on email metrics — opens, clicks, conversions, and engagement trends
Benefits
- Comprehensive health benefits
- Generous time off
- Dedicated Employee Wellbeing Committee
- Hybrid work model
- Access to collaborative offices
- Competitive 401(k) plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
