Freelance Paid Marketing Analyst

Vestwell•Austin, TX

8d•$35 - $45•Hybrid

About The Position

Vestwell is seeking a Paid Marketing Analyst to join their growth marketing team on a contract basis. This role will focus on supporting the top of the funnel by managing paid programs across Google and LinkedIn. Responsibilities include refining targeting, testing creative and landing pages to drive clicks and capture leads, and supporting lifecycle email execution and marketing infrastructure. The ideal candidate is analytical, comfortable navigating ad platforms, possesses strong creative instincts for ad copy, and is highly organized.

Requirements

3-5 years of experience in paid/growth marketing or a similar analytical marketing role
Hands-on experience running campaigns in ad platforms, specifically Google Ads and LinkedIn Campaign Manager
Experience with HubSpot or another email service provider (ESP)
Strong analytical skills — comfortable pulling, interpreting, and reporting on campaign metrics
Solid copywriting instincts for ads and landing pages
Detail-oriented and organized, with the ability to manage multiple campaigns at once
Excellent written communication skills
A start-up mentality — adaptable, collaborative, and comfortable with shifting priorities

Nice To Haves

Experience in financial services or fintech

Responsibilities

Build and manage paid ad campaigns day to day across Google Search and LinkedIn
Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
Sharpen search terms and audiences so ads reach the right people
Test and iterate on copy, creative, budget, and audiences to build best-performing campaigns
Build and deploy email campaigns against the marketing calendar
Monitor the shared inbox and handle responses and opt-outs
Own email health and deliverability — sender reputation, list hygiene, and inbox placement
Report on email metrics — opens, clicks, conversions, and engagement trends