Paid Digital Marketing Specialist
About The Position
CareScout is on a mission to simplify and dignify the aging experience by creating a new experience for care seekers and their families. They bring together long-term care options, non-healthcare resources, education, and human support into one place. CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging. This role supports and executes paid digital marketing programs across multiple channels, working in close partnership with the Senior Paid Digital Marketing Manager. The Specialist will be deeply involved in the day-to-day management, optimization, and scaling of paid media campaigns. This position is ideal for a detail-oriented, analytically minded executor eager to grow into greater ownership. The Specialist will help manage campaigns in-platform, support creative development, coordinate affiliate programs, and ensure smooth execution across channels while learning how high-level paid media strategy is built and scaled. Hands-on experience executing paid media in-platform is required, with meaningful ownership over execution and optimization, and pathways to increased responsibility over time.
Requirements
- 2–4 years of hands-on experience executing acquisition and brand awareness paid digital marketing campaigns.
- Demonstrated experience managing campaigns directly in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, or LinkedIn Ads.
- Strong working knowledge of core paid media metrics including CTR, CVR, CPA, CAC, and ROAS.
- Experience supporting budget management and pacing across multiple channels.
- Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, or platform-native reporting.
- Experience supporting A/B testing and performance optimization efforts.
- Strong copy instincts and an eye for performance-oriented creative.
- Comfortable operating in both DTC and B2B environments.
- Excellent organizational skills with strong attention to detail and follow-through.
- Ability to manage multiple priorities in a fast-paced environment.
- Strong communication skills and comfort working cross-functionally.
Nice To Haves
- Experience working with affiliates or third-party marketing partners is a plus.
- Experience working in regulated industries (e.g., healthcare, financial services) is a plus.
- Experience using the Impact.com affiliate platform is a plus.
- Experience using generative AI programs like Microsoft Copilot is a plus.
- Google Ads or other platform certifications preferred.
- Willingness to travel locally and domestically up to 10–15%.
Responsibilities
- Collaborate closely with the Senior Paid Digital Marketing Manager to implement broader paid media strategies and campaigns.
- Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels.
- Build, launch, and optimize campaigns within platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, MNTN, and affiliate platforms.
- Monitor performance metrics including CTR, CVR, CPA, CAC, and ROAS; proactively surface insights and optimization opportunities.
- Support A/B and multivariate testing initiatives for ad creative, audiences, bidding strategies, and landing pages.
- Assist with creative development by drafting ad copy, coordinating asset needs, QA’ing creative, and partnering with Brand and Content teams.
- Manage affiliate relationships, including onboarding, tracking performance, ensuring compliance, and optimizing partner output.
- Assist with budget pacing and allocation to ensure campaigns stay on track to monthly and quarterly spend goals.
- Coordinate with Analytics, Lifecycle Marketing, SEO, Product Marketing, and external partners to ensure aligned execution.
- Maintain high standards for accuracy, compliance, and documentation across all campaigns.
- Stay current on platform updates, paid media trends, and emerging opportunities to improve performance.
- Other duties as assigned.
Benefits
- Competitive Compensation & Total Rewards Incentives
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
- Caregiver and Mental Health Support Services
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
