Paid Digital Acquisitions Director

Wells Fargo & Company•Irving, TX

1d•$185,000 - $300,000•Hybrid

About The Position

Wells Fargo is seeking a Head of Paid Digital Acquisitions as a Product Management Director to lead and scale customer growth across paid digital marketing channels for the Branded Credit Card business. This role will play a critical leadership position in defining and executing paid acquisition strategies that drive responsible growth, improve customer conversion, and strengthen full-funnel marketing performance. The role will oversee a growing team and partner closely with Marketing, Credit, Analytics, Finance, and Product to deliver customer-led acquisition journeys and maximize return on investment across paid channels.

Requirements

10+ years of Product Management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Deep experience managing paid digital acquisition channels and optimizing marketing performance
Proven ability to develop and execute full-funnel acquisition strategies
Strong analytical skills with demonstrated experience using data to drive decision-making
Experience influencing and partnering with senior leadership stakeholders

Nice To Haves

Credit Card industry experience, especially at multiple leading credit card issuers
Prior experience in credit card roles as general manager responsible for portions of P&L
Prior experience in credit card lending roles, ideally in varying aspects of credit and lending risk (originations, customer management, fraud, collections)
Prior experience in roles leading launches or implementation of new products or capabilities, or integrations/transformations of technology platforms
Prior experience in data science or analytics roles involving projects with data infrastructure (data, platforms, models, monitoring tools)
Prior experience in multiple credit card segments (consumer across full risk spectrum, small business, commercial, partnerships/co-brands)
Strong understanding and application of risk management principles
Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
Professional verbal and written presentation skills
Expertise in credit, product, and marketing data and analysis
Outstanding problem solving and decision-making skills based on analysis, rigorous logic, market and consumer dynamics, and operational assessments
A demonstrated focus on leading, coaching, mentoring and guiding team member development
Exposure to AI‑enabled product capabilities or tools (including Copilot or similar technologies) is a plus.
Consumer Lending experience
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels
Exceptional problem solving abilities
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent written and oral communication skills with ability to clearly communicate results

Responsibilities

Define and execute the strategy, vision, and roadmap for paid digital acquisition channels, driving growth, efficiency, and competitive advantage
Lead development of customer-led acquisition journeys across paid digital channels, ensuring cohesive experiences from awareness through conversion
Own performance across primary paid channels (e.g., search, social, programmatic, affiliates), optimizing spend allocation and channel mix
Own & manage 3rd party / agency relationships and contracts in support of business outcomes
Drive in-channel offer strategy and creative testing, continuously improving engagement, conversion rates, and customer quality
Lead digital conversion optimization efforts, including landing experiences, funnel performance, and test-and-learn frameworks
Develop and evaluate paid channel investment scenarios, optimizing for growth, efficiency, and ROI under varying market conditions
Partner with broader marketing teams to support mid-funnel awareness strategies, ensuring alignment between brand, consideration, and acquisition efforts
Leverage data and analytics to monitor performance, diagnose drivers, and identify optimization opportunities across the funnel
Collaborate with cross-functional teams (Credit, Risk, Finance, Product, Tech) to ensure alignment with risk frameworks, regulatory requirements, and financial objectives
Influence senior stakeholders through clear, data-driven insights and executive-level storytelling
Lead and develop a high-performing, growing team, including management of people leaders and individual contributors
Set priorities, allocate resources, and ensure delivery against strategic objectives and performance targets
Foster a culture of innovation, accountability, and continuous optimization across paid digital channels
Build strong partnerships across Marketing, Analytics, Credit, and Product to drive integrated acquisition strategies
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer