Paid Digital Acquisitions Director, Branded Credit Cards

Wells Fargo Bank•Wilmington, DE

3d•Hybrid

About The Position

Wells Fargo is seeking a Head of Paid Digital Acquisitions as a Product Management Director to lead and scale customer growth across paid digital marketing channels for the Branded Credit Card business. This role will play a critical leadership position in defining and executing paid acquisition strategies that drive responsible growth, improve customer conversion, and strengthen full-funnel marketing performance. The role will oversee a growing team and partner closely with Marketing, Credit, Analytics, Finance, and Product to deliver customer-led acquisition journeys and maximize return on investment across paid channels. Learn more about the career areas and business divisions at wellsfargojobs.com.

Requirements

10+ years of Product Management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience

Nice To Haves

Extensive credit card and consumer lending experience, preferably with multiple leading credit card issuers, spanning a broad range of customer segments and portfolios, including consumer, small business, commercial, and co-brand/partnerships
Previous General Manager experience with P&L accountability within credit card businesses, including responsibility for strategy, growth, profitability, and overall business performance
Prior experience in credit card lending roles spanning multiple aspects of lending and credit risk (originations, customer management, fraud, collections), with a strong understanding and application of risk management principles
Prior experience in roles leading launches or implementation of new products or capabilities, or integrations/transformations of technology platforms
Prior experience in data science or analytics roles involving projects with data infrastructure (data, platforms, models, monitoring tools)
Deep experience developing and executing full-funnel acquisition strategies, including management of paid digital acquisition channels and optimization of marketing performance
Exceptional analytical skills and expertise in credit, product, and marketing data analysis, with demonstrated experience leveraging data-driven insights to inform strategic decision-making
Exceptional strategic and conceptual thinking skills, with the ability to drive clarity in ambiguity, navigate complex credit and operational challenges, and synthesize multidimensional information into actionable insights, decisions, and business outcomes
Outstanding problem-solving and decision-making skills grounded in rigorous analysis, logical reasoning, market and customer dynamics, and operational assessments
A demonstrated focus on leading, coaching, mentoring and guiding team member development
Exposure to AI-enabled product capabilities and tools (including Copilot or similar technologies)
Exceptional communication and presentation skills, with the ability to translate complex business, operational, and analytical concepts into clear insights, recommendations, and decisions for diverse audiences
Demonstrated ability to influence, collaborate, and build partnerships across all organizational levels, including senior executive stakeholders

Responsibilities

Define and execute the strategy, vision, and roadmap for paid digital acquisition channels, driving growth, efficiency, and competitive advantage
Lead development of customer-led acquisition journeys across paid digital channels, ensuring cohesive experiences from awareness through conversion
Own performance across primary paid channels (e.g., search, social, programmatic, affiliates), optimizing spend allocation and channel mix
Own and manage third-party agency relationships and contracts to drive business outcomes
Drive in-channel offer strategy and creative testing, continuously improving engagement, conversion rates, and customer quality
Lead digital conversion optimization efforts, including landing experiences, funnel performance, and test-and-learn frameworks
Develop and evaluate paid channel investment scenarios, optimizing for growth, efficiency, and ROI under varying market conditions
Partner with broader marketing teams to support mid-funnel awareness strategies, ensuring alignment between brand, consideration, and acquisition efforts
Leverage data and analytics to monitor performance, diagnose drivers, and identify optimization opportunities across the funnel
Collaborate with cross-functional teams (Credit, Risk, Finance, Product, Tech) to ensure alignment with risk frameworks, regulatory requirements, and financial objectives
Influence senior stakeholders through clear, data-driven insights and executive-level storytelling
Lead and develop a high-performing, growing team, including management of people leaders and individual contributors
Set priorities, allocate resources, and ensure delivery against strategic objectives and performance targets
Foster a culture of innovation, accountability, and continuous optimization across paid digital channels
Build strong partnerships across Marketing, Analytics, Credit, and Product to drive integrated acquisition strategies
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer