Digital Acquisitions Lead

Barclays•Wilmington, DE

2d•Onsite

About The Position

The purpose of the role is to develop, implement, and manage digital marketing platforms and channels, including the management of the website, social media channels, and marketing technology platforms. At Barclays, our vision is clear – to redefine the future of banking and help craft innovative solutions. In this role, you will focus on driving digital wallet growth and mobile payment adoption, including Buy Now, Pay Later solutions, from an acquisition strategy perspective. You will bring an understanding of emerging trends in digital acquisitions, particularly within AI-driven ecosystems, and knows how to leverage these capabilities to increase accounts. You will bring experience working with global financial partners and a strong grasp of the broader financial services landscape. This role is located in our Wilmington, DE office.

Requirements

Experience with digital wallets, Buy Now Pay Later, and mobile payment ecosystems
Background in digital acquisitions, ideally with exposure to AI-driven acquisition strategies
Strong understanding of financial services and global partnership dynamics
Forecasting and analytical skills with the ability to meet or exceed performance targets
Risk and controls
Change and transformation
Business acumen
Strategic thinking
Digital and technology
Job-specific technical skills

Nice To Haves

Strong relationship-building skills across global and cross-functional teams
High attention to detail and accuracy
Comfort working with emerging fintech technologies
Ability to navigate and influence in a fast-paced, evolving digital environment

Responsibilities

Development and implementation of digital marketing strategies that align with the bank's business objectives and are informed by market research, customer needs, and competitive landscape.
Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
Development of compelling and targeted content for various marketing channels.
Optimization of online content for search engines to improve organic search visibility.
Managing paid search campaigns for driving targeted traffic and conversion goals, as required.
Analysis of data to make informed decisions and optimize marketing strategies.
Use of data analytics tools to measure and report on the performance of marketing campaigns.
Management of marketing technology platforms, where applicable.
Management and updating of digital marketing platforms and channels such as website and social media channels, as needed.
Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.
Contribute or set strategy, drive requirements and make recommendations for change.
Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes.
Lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements.
Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives.
In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
Adopt and include the outcomes of extensive research in problem solving processes.
Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.