Paid Advertising Specialist - Google Ads Expert (Remote Contractor)

Marketing Direction • Tampa, FL

1d • Remote

About The Position

Marketing Direction seeks a Paid Advertising Specialist for hands-on execution of high-volume campaigns across Google Ads, Meta, and LinkedIn. This is tactical campaign management (not strategy) with secondary marketing automation support when workload allows. This is a 100% remote contractor role with variable hours based on active campaigns, perfect for experienced PPC specialists seeking project-based work with professional team support and diverse client exposure. The agency has been in business since 2009 and is looking for ongoing contractor capacity.

Requirements

• 5+ years hands-on paid advertising execution (not just management oversight).
• Google Ads expert - personally built and optimized campaigns at scale ($50K+/month budgets).
• Proven track record managing campaigns for B2C lead generation, SaaS, or B2B professional services.
• Meta Ads proficiency - Facebook/Instagram campaign execution and optimization.
• Analytics skills - Google Analytics (GA4), conversion tracking, attribution, reporting.
• Self-directed - can execute based on strategic specs without constant oversight.
• Detail-oriented - catches tracking issues, maintains campaign hygiene, documents work.
• Portfolio/Examples required - must provide 2-3 campaign examples showing YOUR hands-on work.
• Reliable communicator - consistent updates, meets deadlines, tracks time accurately.
• Performance-focused - drives measurable improvements (CPA reduction, ROAS increase, conversion rate lift).
• Self-sufficient - works independently with minimal hand-holding.
• Proactive - identifies optimization opportunities and implements improvements without being asked.
• Collaborative - takes direction well, incorporates feedback professionally.

Nice To Haves

• LinkedIn Ads experience - B2B campaign execution and lead generation.
• Marketing automation platforms - GoHighLevel, HubSpot, Salesforce, Zoho.
• Google Ads certifications - Search, Display, Shopping, Video.
• PPC optimization platforms - Optmyzr, Opteo, or similar tools.
• Industry experience - B2C lead generation or B2B professional services.
• Agency or multi-client background - comfortable context-switching between clients.
• Reporting tools - Looker Studio, Power BI, Data Studio, SEMrush, advanced analytics.

Responsibilities

• Build and launch Search, Display, and Performance Max campaigns for B2C and B2B clients on Google Ads.
• Manage high-volume Google Ads campaigns ($50K-$150K+/month budgets).
• Execute daily Google Ads optimization: bid adjustments, keyword additions/negatives, audience refinements.
• Conduct A/B testing on ad copy, landing pages, and creative variations for Google Ads.
• Monitor Google Ads performance metrics and implement tactical improvements.
• Troubleshoot tracking issues (conversion tracking, Google Tag Manager, analytics) for Google Ads.
• Create and maintain Google Ads campaign documentation and performance reports.
• Build and launch Facebook/Instagram campaigns on Meta Ads.
• Manage audience targeting, creative testing, and budget optimization for Meta Ads.
• Execute retargeting campaigns and lookalike audience strategies on Meta Ads.
• Optimize Meta Ads for lead generation and conversion objectives.
• Build and manage B2B LinkedIn campaigns.
• Optimize LinkedIn Ads for lead generation and form fill conversions.
• Manage sponsored content and InMail campaigns on LinkedIn Ads.
• Provide overflow support for marketing automation when paid advertising workload allows.
• Build email workflows and nurture sequences in GoHighLevel, HubSpot, or other platforms.
• Configure automation triggers and conditional logic.
• Set up lead scoring and pipeline routing.
• Create email campaigns per strategic specifications.
• Troubleshoot automation issues and data flow problems.
• Work closely with Digital Marketing Manager on campaign execution and reporting.
• Coordinate with Chief Marketing Strategist on strategic specifications and performance goals.
• Communicate proactively on campaign performance, issues, and optimization opportunities.

Benefits

• Flexible remote work - work from anywhere in the US, set your own hours.
• Professional team support - experienced strategists provide campaign direction; you execute with autonomy.
• Variable project flow - hours fluctuate with active campaigns (no guaranteed minimum).
• High-impact work - manage significant advertising budgets ($50K-$150K+/month) with measurable results.
• Diverse client exposure - B2C and B2B campaigns across professional services verticals.
• Immediate start - active campaigns ready now for the right contractor.
• Established agency - in business since 2009, professional contractor relationships.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed