Paid Advertising Lead

BlueTuskr

7h • Remote

About The Position

BlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, SEO, creative, and analytics to help our clients scale profitably. Our team is made up of specialists who are deeply invested in their craft - and in the success of the brands they serve. This isn't a "jack of all trades" environment. We hire people who are exceptional at what they do, then give them the resources and autonomy to do it well.

The Opportunity We're looking for a Paid Media Lead who is exceptional at Social Advertising — and can build that department from the ground up. This is a hands-on role for someone who has spent years in the trenches of paid social (Meta, TikTok, Pinterest, etc.) and brings strong applied knowledge of paid search (Google, Microsoft Ads) that they can leverage as a cross-channel support.

You'll manage client accounts directly, lay the foundation for a growing social advertising practice, and help shape the agency's paid social strategy. You'll be the person clients trust to tell them the truth, make the call, and back it up with data.

This role is ideal for someone who is energized by building something new — and who wants to do meaningful, measurable work at a company that actually holds itself accountable to results.

Requirements

• 3+ years in paid social advertising (Meta Ads required)
• Working knowledge of paid search (Google Ads required)
• Experience managing small and large ad spend budgets
• Proven track record managing direct client relationships
• E-commerce or D2C brand experience (agency or in-house)
• History of building or scaling a team or department

Nice To Haves

• Hands-on experience with TikTok Ads, Pinterest Ads, or Microsoft Ads
• Comfort with attribution complexity (blended ROAS, incrementality, etc.)
• Experience building processes, playbooks, or department infrastructure
• Experience presenting strategy to non-marketing stakeholders (founders, operators, investors)
• Agency background preferred

Responsibilities

• Serve as the primary strategic contact for a portfolio of e-commerce clients, with a focus on paid social performance
• Lead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselves
• Translate complex performance data into clear, actionable narratives that build trust and drive client decisions
• Identify growth opportunities, present recommendations proactively, and earn client confidence through consistent results
• Own paid social strategy and execution across Meta (primary), TikTok, and Pinterest — including campaign architecture, audience strategy, creative testing frameworks, and budget allocation
• Apply your paid search knowledge (Google Ads, Microsoft Ads) to support and collaborate with the SEM team — including Shopping, Performance Max, YouTube, and branded/non-branded search — without owning that department
• Build and maintain testing frameworks that drive consistent learnings across social accounts
• Stay ahead of platform changes, algorithm shifts, and emerging ad formats — and translate those insights into strategy
• Build the playbooks, processes, and reporting standards that will define how the social advertising department operates
• Partner with Project Management, SEM team, and Accounts team to ensure cross-channel alignment and a cohesive client experience
• Document best practices and create onboarding frameworks so the department is ready to scale when the time comes
• As the team grows, you'll have the opportunity to hire, mentor, and lead social media buyers — but for now, the focus is on doing great work and building the infrastructure to support that growth
• Own paid social performance reporting — with visibility into search data to inform a unified view of account health
• Use data to drive strategic decisions, not just report on what happened
• Develop and refine attribution frameworks in collaboration with the analytics team
• Set and monitor KPIs for the social advertising department — ROAS, CPA, contribution margin, and beyond

Benefits

• Unlimited PTO
• Flexible hours
• Internet, mobile phone, and gym reimbursements
• A real path to building and leading the social advertising team within 12–18 months

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed