Paid Ad Specilaist

Pinnacle Private Credit•New York, NY

3d•Onsite

About The Position

Pinnacle Private Credit is partnering with a rapidly growing alternative financing firm to hire a Paid Ad Specialist. This organization specializes in providing flexible capital solutions to small and mid-sized businesses. They are seeking a creative and data-driven Paid Ad Specialist to build and scale their lead generation efforts through paid media. This is a fully in-person role for someone who knows how to launch campaigns, analyze data, and optimize performance to drive revenue growth. This position offers a base salary plus revenue share, lucrative performance incentives, and strong growth opportunities, including the ability to eventually help lead and build out the marketing department.

Requirements

At least 2+ years of experience managing paid social campaigns, with strong expertise in Meta Ads
Proven success generating leads and scaling campaigns
Analytical and highly comfortable with performance metrics
Creative thinker with experience testing messaging and ad concepts
Familiarity with tracking, attribution, and conversion optimization
Self-starter who thrives in a fast-moving environment
MUST be local to Brooklyn or the NYC metropolitan area

Nice To Haves

Opportunity to help build and lead the marketing department
Increased budget responsibility as performance scales
Clear path to senior leadership

Responsibilities

Take ownership of paid acquisition efforts, with a primary focus on Meta Ads and direct impact on lead generation and revenue.
Launching and scaling paid campaigns (Meta primary, TikTok secondary)
Testing creatives, audiences, and messaging angles
Monitoring performance and optimizing campaigns daily
Managing tracking systems (Meta Pixel, attribution, conversion events)
Improving landing pages and conversion rates
Collaborating with internal tech and external creative teams
Supporting broader acquisition and content strategy initiatives