Paid Acquisition Manager

Flint•San Francisco, CA

3d•Remote

About The Position

This role is responsible for managing Google Ads performance for a portfolio of brands and agency partners, with Meta Ads to be added soon. The position involves identifying opportunities to reduce waste, improve conversion rates, and scale profitable acquisition. Key activities include reviewing search terms, audiences, budgets, bids, creative, tracking, and landing-page performance, as well as building new campaigns and repairing underperforming accounts. Decisions should be driven by customer growth goals rather than vanity metrics. The role requires turning complex account data into understandable and actionable recommendations for customers. Collaboration with Client Services for reporting, customer communication, and growth planning is essential. The manager will assist customers in setting targets, evaluating results, and planning tests. A significant aspect of the role involves using Flint in live accounts, identifying product gaps, and contributing to platform improvement. The individual will also communicate recurring customer problems and opportunities to the product and engineering teams and help establish how Flint manages and measures paid acquisition across all customer accounts.

Requirements

5-10 years of hands-on paid acquisition experience
Deep experience with Google Ads and a strong working knowledge of Meta Ads
A track record of managing meaningful budgets and being accountable for the outcome
Strong knowledge of conversion tracking, attribution, and landing-page testing
Good judgment about when an account needs optimization and when it needs to be rebuilt
The ability to explain performance clearly to customers with different levels of experience
Strong written communication and close attention to detail
A habit of investigating problems instead of working around them

Nice To Haves

Agency experience is especially relevant.
Comfortable managing several accounts at once without losing sight of the details that drive performance.
Experience with e-commerce, b2b, or subscription businesses is a plus.

Responsibilities

Own Google Ads performance for a portfolio of brands and agency partners, with Meta Ads joining the mix soon
Find opportunities to reduce waste, improve conversion, and scale profitable acquisition
Review search terms, audiences, budgets, bids, creative, tracking, and landing-page performance
Build new campaigns and repair accounts that need a stronger foundation
Make decisions based on customer growth goals, not vanity metrics
Turn complex account data into recommendations customers can understand and act on
Partner with Client Services on reporting, customer communication, and growth planning
Help customers set targets, evaluate results, and decide what to test next
Use Flint in live accounts, identify product gaps, and push the platform to get better
Bring recurring customer problems and opportunities directly to product and engineering
Help establish how Flint manages and measures paid acquisition across every customer account