Ownership Marketing Specialist, eCommerce

Ford Motor • Dearborn, MI

7d • Hybrid

About The Position

The Consumer Service Marketing team at Ford Motor Company is comprised of skilled marketers responsible for nurturing owner relationships through engaging and effective marketing communications, designed to drive owner loyalty and generate retail parts and service purchases. In support of key business units within the Ford Customer Service Division (FCSD), ownership service marketing implements campaigns that demonstrate the value and effortlessness of doing business with Ford. In this position... The e-commerce Ownership Service Marketing specialist will develop integrated, multi-channel marketing plans that message everything from compelling offers Accessories and Parts-specific content. These are part of a personalized experience that customers unlock the day they choose Ford, giving them the confidence that we have got them covered for their journey ahead. This role is hybrid requiring at least 4 days per week onsite in Dearborn, MI.

Requirements

• Bachelor's degree or academic equivalent.
• 5+ years of experience in marketing, advertising, or customer experience.
• 2+ years of previous experience in automotive marketing.

Nice To Haves

• Previous experience and knowledge developing Omni-channel digital marketing strategies (Paid and Owned).
• Previous experience in campaign strategy management experience and marketing asset production.
• Data analytical skills to discern strategic, actionable insights from performance metrics.
• Ability to own project goals, lead projects independently, as well as multi-task, prioritize and organize workload.
• Ability to effectively collaborate and generate consensus with cross functional teams, including internal and external partners, such as ad agencies.
• Budget-management skills oriented to delivering goals within a set funding target.
• Solution-oriented, effective communication skills.
• Experience in a marketing or advertising role (agency and/or client side).

Responsibilities

• Become an expert in the latest and upcoming FCSD accessory and parts e-commerce priorities that are driving Ford and our customers into the future.
• Develop and present regular go-to-market and channel/content strategies for business partners that showcase customer-centric, efficiently produced creative assets delivered in a quality and timely manner.
• Co-create and drive the strategic communications elements of customer journeys intended to generate customer awareness and intention, and keep them engaged with FCSD offers, accessories, and parts.
• Strategize, plan, and prioritize creative content to drive brand style, consistency, and effectiveness across our channels and advertising tiers.
• Be accountable for the performance of the strategy and content created by analyzing data and insights to drive continuous improvements and reach marketing objectives.
• Lead weekly status discussions with internal and external stakeholders.

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees