Ownership Marketing Specialist, eCommerce

Ford Global Career SiteDearborn, MI
5hHybrid

About The Position

The Consumer Service Marketing team at Ford Motor Company is comprised of skilled marketers responsible for nurturing owner relationships through engaging and effective marketing communications, designed to drive owner loyalty and generate retail parts and service purchases. In support of key business units within the Ford Customer Service Division (FCSD), ownership service marketing implements campaigns that demonstrate the value and effortlessness of doing business with Ford. In this position... The e-commerce Ownership Service Marketing specialist will develop integrated, multi-channel marketing plans that message everything from compelling offers Accessories and Parts-specific content. These are part of a personalized experience that customers unlock the day they choose Ford, giving them the confidence that we have got them covered for their journey ahead. This role is hybrid requiring at least 4 days per week onsite in Dearborn, MI.

Responsibilities

  • Develop integrated, multi-channel marketing plans that message everything from compelling offers Accessories and Parts-specific content.
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