Ownership Marketing Specialist, eCommerce

Ford • Dearborn, MI

1h

About The Position

Become an expert in the latest and upcoming FCSD accessory and parts e-commerce priorities that are driving Ford and our customers into the future. Develop and present regular go-to-market and channel/content strategies for business partners that showcase customer-centric, efficiently produced creative assets delivered in a quality and timely manner. Co-create and drive the strategic communications elements of customer journeys intended to generate customer awareness and intention, and keep them engaged with FCSD offers, accessories, and parts. Strategize, plan, and prioritize creative content to drive brand style, consistency, and effectiveness across our channels and advertising tiers. Be accountable for the performance of the strategy and content created by analyzing data and insights to drive continuous improvements and reach marketing objectives. Established and active employee resource groups.

Requirements

• Bachelor's degree or academic equivalent
• 5+ years of experience in marketing, advertising, or customer experience
• 2+ years of previous experience in automotive marketing
• Previous experience and knowledge developing Omni-channel digital marketing strategies (Paid and Owned)
• Previous experience in campaign strategy management experience and marketing asset production
• Data analytical skills to discern strategic, actionable insights from performance metrics
• Ability to own project goals, lead projects independently, as well as multi-task, prioritize and organize workload
• Ability to effectively collaborate and generate consensus with cross functional teams, including internal and external partners, such as ad agencies
• Budget-management skills oriented to delivering goals within a set funding target
• Solution-oriented, effective communication skills
• Experience in a marketing or advertising role (agency and/or client side)

Responsibilities

• Develop and present regular go-to-market and channel/content strategies
• Co-create and drive the strategic communications elements of customer journeys
• Strategize, plan, and prioritize creative content to drive brand style, consistency, and effectiveness across our channels and advertising tiers
• Analyze data and insights to drive continuous improvements and reach marketing objectives
• Lead weekly status discussions with internal and external stakeholders

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees