Performance Marketing Specialist (eCommerce)

Celsius•Louisville, KY

4d•Remote

About The Position

As the Performance Marketing Specialist, you will play a critical role in managing and optimizing the Alani Nu Shopify Plus store. You’ll be responsible for day-to-day site management, ensuring a seamless customer experience while driving performance and growth through content updates, reporting, and cross-functional collaboration. This is your opportunity to bring creativity, attention to detail, and data-driven decision-making to a fast-growing brand in the health and wellness industry. We prefer this position sits in Boca Raton, FL but we are open to our other Celsius offices in Louisville and Los Angeles as well as remote!

Requirements

Bachelor's degree in marketing, business, or a related field.
Minimum of 2 years of experience working with Shopify Plus.
Experience with e-commerce reporting.
Strong project management skills and attention to detail.
Excellent verbal and written communication skills.
Ability to work collaboratively with cross-functional teams.
Strong organizational skills and ability to manage multiple projects simultaneously.
Minimum of 2 years of experience working with Excel, including the application of formulas.

Responsibilities

Manage day-to-day Shopify Plus updates to products, collections, landing pages, and navigation, ensuring accuracy and SEO best practices.
Support campaigns and product launches by uploading content, QA’ing assets, updating onsite messaging, and coordinating timelines across teams.
Monitor site functionality, conduct QA, and resolve friction points to improve UX, site speed, and overall performance.
Drive testing and optimization initiatives (A/B testing, CRO, personalization) to improve conversion and engagement.
Track daily sales, deliver monthly reports, and provide ad-hoc analysis to measure success and guide decisions.
Analyze campaign and site data to identify trends, highlight opportunities, and recommend changes that enhance conversion, retention, and customer experience.
Research and recommend new tools, automations, and best practices to drive efficiency, personalization, and performance.
Partner with Marketing, Creative, Customer Service, Operations, Legal, and Compliance to align workflows and deliver initiatives.
Manage vendor relationships to support site improvements and campaign execution.
Lead or contribute to special projects by developing clear plans, coordinating stakeholders, and driving on-time delivery.
Contribute creative ideas for merchandising, promotions, and launches when standard solutions are not sufficient.
Collaborate with Legal and Compliance teams to ensure all DTC initiatives, policies, and processes meet regulatory standards.