Owned & Earned Media Lead (Open To Remote)

Simpson Strong-Tie•Plano, TX

4d•Remote

About The Position

Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees. Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures. Learn about our company culture directly from our team. YOU You are a strategic storyteller and hands‑on content leader who knows how to plan, create, and evolve a brand’s presence across owned and earned channels. You bring strong writing and editorial judgment, paired with the ability to prioritize work, manage multiple stakeholders, and consistently elevate content quality over time. You operate comfortably with autonomy, translating campaign strategies and business priorities into compelling organic narratives that strengthen brand reputation, engagement quality, and long‑term growth. You collaborate closely with Campaign Strategy & MarCom, Growth, Product, PR, and Digital Marketing to ensure stories are timely, relevant, and executed with consistency and polish. As the Owned & Earned Media Lead, you own the day‑to‑day strategy and execution of organic social, blog storytelling, website, webinars, whitepapers, and earned media amplification across priority channels. You are accountable for content quality, channel consistency, and measurable engagement outcomes, while continuously improving content standards, processes, and performance in partnership with cross‑functional teams.

Requirements

5+ years of experience in organic social media, content marketing, or digital storytelling with demonstrated ownership of channels or content programs.
Proven ability to write high‑quality copy across multiple digital formats (social, website, email, blog, long‑form).
Experience managing or producing content for brand social channels.
Exceptional writing, editing, and storytelling skills
Strong understanding of organic channel dynamics and best practices
Creative thinker with strong editorial judgment
Skilled at sourcing and organizing images and supporting media
Ability to simplify complex information into clear, engaging content
Highly collaborative and able to work cross‑functionally
Detail‑oriented, organized, and consistent
Demonstrated ability to operate independently and manage multiple priorities
Strong editorial judgment and comfort giving and receiving feedback
Experience working within campaign frameworks and cross-functional teams
Ability to translate performance data into content improvements

Nice To Haves

Bachelor’s degree in marketing, communications, journalism, digital media, or related field preferred.
Training or certification in social media management, content strategy, or PR is a plus.
Experience with partner amplification, PR support, or community engagement a plus.

Responsibilities

Own organic social presence across LinkedIn, Facebook, Instagram, YouTube, and emerging channels.
Translate campaign strategies and business priorities into channel-appropriate social narratives and content plans.
Write and publish high-quality social copy, micro-stories, captions, and posts for campaigns, products, employees, and customer stories.
Identify engagement opportunities, community conversations, and relevant industry trends to inform ongoing content strategy.
Partner with Growth Marketing on scheduling, workflows, and content readiness (Growth Marketing owns calendars and tooling).
Establish and maintain social listening practices, community response guidelines, and escalation paths for time-sensitive issues.
Continuously evaluate performance and refine content approaches to improve engagement quality and relevance.
Own the planning, writing, and editing of blog posts, website landing pages, interviews, customer stories, recaps, and product storytelling.
Partner with subject-matter experts to translate technical or complex topics into clear, engaging narratives.
Ensure all written content meets brand standards for tone, accuracy, and clarity.
Support amplification of blog content across social, email, and earned channels.
Collaborate with SEO and Digital Marketing teams to ensure content quality, accessibility, metadata accuracy, and ongoing content hygiene.
Support PR and communications initiatives by drafting messaging, shareable social posts, content briefs, and amplification assets tied to news, launches, and thought leadership.
Package customer success stories, product highlights, and event moments for external sharing and partner use including user-generated content.
Collaborate with industry partners, associations, distributors, and influencers to amplify approved stories and announcements.
Maintain alignment with messaging frameworks and positioning developed by Campaign Strategy & Marketing Communications.
Follow established approval workflows, disclosure requirements, and measurement expectations for earned amplification.
Support issues-management workflows and coordinate with PR/Comms on responsive content as needed.
Write clear, polished copy for social posts, blogs, email snippets, and campaign content.
Source, crop, and organize images, graphics, and short video clips to support storytelling needs.
Maintain organized content libraries with consistent naming, version control, and reuse in mind.
Partner with agencies, designers and Growth Marketing to support content blocks, drafts, and visual needs.
Edit, refine, and improve content for clarity, accuracy, accessibility, and audience fit.
Apply consistent editorial judgment to ensure all owned and earned content meets brand standards.
Ensure accessibility requirements, metadata, tagging, alt text, and summaries are consistently applied.
Ensure owned and earned content aligns with core messaging frameworks and remains consistent with paid, email, and web channels.
Co‑own the editorial plan with Digital Marketing by providing prioritized themes, briefs, and deadlines.
Maintain accessibility standards, metadata, tagging, alt‑text, and structured summaries across all owned content.
Define, track, and report owned and earned media KPIs (reach, engagement quality, assisted traffic and conversions), translating insights into ongoing content and editorial improvements.