Outreach Specialist

WelbeHealth•La Quinta, CA

8d•Onsite

About The Position

WelbeHealth provides life-extending health care to our most vulnerable seniors through its innovative PACE model of care, serving as both the health plan and the provider. This allows participants to live safely in their homes rather than moving into skilled nursing facilities. The Outreach Specialist plays a critical role on the Marketing, Outreach, & Enrollment (MOE) team, driving enrollment success by building relationships in the community, generating quality referrals, and guiding prospective participants into the PACE program. This role is distinct because it involves connecting vulnerable seniors with life-changing care without "hard sell" pressure, is mission-driven, focuses on building genuine, ongoing relationships with seniors, caregivers, and community partners rather than transactions, and emphasizes a community-first approach through events, local organizations, and face-to-face outreach instead of cold-calling.

Requirements

DHCS training and exam as a marketing representative within 30 days of hire
Minimum of one (1) year of experience in a sales and marketing role
Technology experience which can include Salesforce, Athena, etc.
Proof of COVID-19 vaccination, or a vaccine declination form will be required prior to employment

Nice To Haves

Bachelor’s degree in marketing or health care administration preferred
At least one (1) year in a healthcare or senior care setting preferred
Experience within service area preferred
Outside sales experience preferred

Responsibilities

Coordinate and initiate outreach and engagement activities in communities
Identify opportunities to collaborate with community organizations to generate qualified leads, leading to potential enrollments
Establish and maintain relationships with community leaders and partners including senior centers, assisted living facilities, food banks, churches, and other community-based organizations
Develop and implement monthly marketing plans to consistently achieve monthly enrollment metric goals with MOE Director
Provide education regarding WelbeHealth’s services to community referral sources