Outreach & Sales Director

Ebenezer•Fridley, MN

5d•Onsite

About The Position

The Outreach and Sales Director creates and implements a marketing plan aimed at maintaining full occupancy for the Ebenezer senior Assisted Living housing community in Champlin, MN. This position is based primarily in the community and significant time is devoted to working with external referral resources.

Requirements

3 years proven success in sales, occupancy development, housing, real estate, or business development or 5 years senior living experience
Strong communication, organizational and problem-solving skills

Nice To Haves

B.S./B.A. Marketing/Communications
4 years Senior living or healthcare sales experience
Proficiency in Microsoft Office (Word, Excel, PowerPoint), email marketing platforms, and social media for community outreach and professional engagement
Knowledge of CRM platforms (experience with senior living CRMs such as Eldermark, Sherpa, Yardi, or similar strongly preferred) for lead tracking, pipeline management, and occupancy reporting
Aging Services of Minnesota Sales and Marketing Certificate

Responsibilities

Establishes and supports a sales and marketing plan aimed at full occupancy
Works with corporate marketing department to design and coordinate marketing & sales plans/initiatives
Develops and maintains effective, on-going relationships with external referral resources
Creates and maintains system for generating new leads
Follows Ebenezer Sales System guidelines
Ensures that marketing materials are current and available
Obtains and analyzes competitive pricing and market area trend information as it relates to the senior housing community
In conjunction with the Executive Director and Corporate Marketing Consultant, develops and maintains marketing budgets
Schedules and conducts tours
Makes recommendations for web content and changes
Implements pre-closings and closings of unit sales
Maintains data base on current residents
Maintains current Occupancy Reporting requirements
Manages wait list
Promotes positive customer relations
Provides guidance and resources to residents/tenants/families with their transition into and out of their home
Creates and maintains positive on-going relationships with customers including prospects, residents, families and professionals
Develops and maintains database of contacts, up-to-date records, and tracking per community requirements
Builds awareness about community with referral sources and other groups
Assists residents/tenants with their transition into and out of their home
Serves as resource to residents/tenants and families seeking information
Prepares or obtains materials from community resources and program files
Identifies and works with community resources to provide information and educational sessions
Organizes referral events, i.e. CEUs, seminars, hosting referral and community events