Outreach & Marketing Specialist, Worcester County

CareSource Management Services•Worcester, MA

About The Position

Job Summary: The Outreach & Marketing Specialist is responsible for promoting Commonwealth Care Alliance's (CCA) and CCA-CA - health products to individuals, responsible parties, and groups at a variety of settings. This position is also responsible for executing our marketing and enrollment strategies, cultivating relationships with contracted sites and health providers (CA), community organizations, senior centers, and elderly & disabled housing etc. Essential Functions: Interact effectively with a multidisciplinary team. Provides marketing and enrollment functions to increase membership, growth of product branding and penetration into community centers of influence (CA) and primary care sites and within defined service areas. Be a subject expert on presenting, promoting, and marketing our programs to all interested, including individuals, groups, community organizations, healthcare professionals etc. Develops presentations to various target audiences. To cultivate and maintain collaborative relationships with contracted providers and primary care site partners. Perform all enrollment related activities, such as identifying potential prospects, screening leads to ensure eligibility requirements, setting appointments, explaining the program, completing enrollment applications, submitting enrollments to CCA. Develop a resource map of assigned territory, such as community-based organizations, elder service agencies, elderly and disabled housing, food pantries, churches etc.; cultivates relationships with them and identifies potential collaborations efforts. Plan and implement territory monthly action plan and consistently meet and or exceed enrollment and outreach targets. Attend and assist with the planning of educational, outreach and other health related events. Coordinate and interact with various roles within CCA, its primary care partners to ensure customer requests, questions and issues are handled appropriately and in a timely manner. Assure compliance and adherence with Medicare & Medicaid enrollment and marketing policies and procedures. Offers recommendations and suggestions for improvements in office, enrollments, marketing practices etc. to enhance service delivery and customer satisfaction. Perform any other job related duties as requested.

Requirements

Bachelor's degree preferred
Three (3) years of experience in sales, marketing and customer service preferred
Experience working with elders and disabled individuals preferred
Multiple language proficiency highly desired such as but not limited to Spanish, Chinese, Vietnamese, Cambodian, Russian, Portuguese, Italian, etc.
Thorough knowledge of Medicare & Medicaid services, marketing, enrollment policies and guidelines.
Knowledge of healthcare systems/services and/or experience with community organizations, social services, and public resources.
Must be a self-starter with a high level of accountability and responsibility.
Must possess exceptional interpersonal and presentation skills.
Must be able to meet directly with members, responsible parties and/or providers in office or home settings.
Must have the ability to work in a multicultural environment and perform outreach related activities in the community.
Must be able to work independently as well as within a team environment, be flexible, highly organized and be able to prioritize their work.
Strong sales skills as well as written and computer skills.
Active Health Producers License in relevant state or obtain one within 90 days of receiving training materials required
Must have valid driver's license, vehicle and verifiable insurance.
Employment in this position is conditional pending successful clearance of a driver’s license record check.
To help protect our employees, members, and the communities we serve from acquiring communicable diseases, Influenza vaccination is a requirement of this position.

Responsibilities

Interact effectively with a multidisciplinary team.
Provides marketing and enrollment functions to increase membership, growth of product branding and penetration into community centers of influence (CA) and primary care sites and within defined service areas.
Be a subject expert on presenting, promoting, and marketing our programs to all interested, including individuals, groups, community organizations, healthcare professionals etc.
Develops presentations to various target audiences.
To cultivate and maintain collaborative relationships with contracted providers and primary care site partners.
Perform all enrollment related activities, such as identifying potential prospects, screening leads to ensure eligibility requirements, setting appointments, explaining the program, completing enrollment applications, submitting enrollments to CCA.
Develop a resource map of assigned territory, such as community-based organizations, elder service agencies, elderly and disabled housing, food pantries, churches etc.; cultivates relationships with them and identifies potential collaborations efforts.
Plan and implement territory monthly action plan and consistently meet and or exceed enrollment and outreach targets.
Attend and assist with the planning of educational, outreach and other health related events.
Coordinate and interact with various roles within CCA, its primary care partners to ensure customer requests, questions and issues are handled appropriately and in a timely manner.
Assure compliance and adherence with Medicare & Medicaid enrollment and marketing policies and procedures.
Offers recommendations and suggestions for improvements in office, enrollments, marketing practices etc. to enhance service delivery and customer satisfaction.
Perform any other job related duties as requested.