Outreach Associate (Outbound)
About The Position
Handspring is a virtual mental health clinic for children, young adults, and families. This role is for an Outreach Associate to grow the referral channel that brings families to Handspring. The primary responsibility is to build relationships with school mental health professionals who guide families to care, getting Handspring in front of them and turning those who believe in the work into active referral partners. This is a hands-on, outbound role involving research, email, phone calls, and persistence. The company expects this role to grow with the channel and will invest in making that happen.
Requirements
- 2-4 years in outbound, BDR/SDR, demand gen, or growth roles.
- Hands-on experience with tools like Instantly, Clay, Outreach, Smartlead, Apollo, or comparable tooling.
- Proven ability to build something tangible, not just monitor dashboards.
- Proficiency in both email and phone outreach.
- Strong copywriting skills with a focus on conversion.
- Real research instinct and ability to understand organizational structures and decision-makers.
- Ability to discuss youth mental health with appropriate care.
Responsibilities
- Build and run outbound outreach sequences, including researching and building targeted lists of school mental health professionals, running cold sequences, and owning deliverability.
- Create and manage outreach messaging, including cold sequences, event campaigns, reminder flows, follow-up, and nurture campaigns, with tailored copy.
- Conduct cold calls to prospective referral partners.
- Run outreach across relevant platforms, utilizing automation thoughtfully.
- Drive registrations and attendance for clinical webinar trainings and follow up with attendees to identify promising referral partners.
- Convert interest into relationships by booking conversations with the clinical team, setting up dedicated trainings, and staying engaged with active referral partners.
- Develop and test new engagement strategies for prospective referral partners, including offers, resources, and outreach materials, and refine based on results.
- Partner with the Head of Growth to document successful strategies.
- Own clear metrics across outreach, event attendance, and referral partner activation.
Benefits
- Generous PTO: 15 days (year 1), 20 days (year 2), 25 days (year 3 and after).
- 7 paid flex days per year.
- 12 paid company holidays.
- Competitive medical, dental, and vision insurance options.
- Equity.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
