Outbound SDR Copywriting Specialist (Remote)

Purple Sales Solutions Inc.

10h • Remote

About The Position

Purple Sales Solutions, a lead generation agency founded in 2017, is expanding its team in South Africa by hiring a full-time Outbound SDR Copywriting Specialist. This role is crucial for scaling B2B cold outreach email campaigns for clients. The specialist will be responsible for creating personalized messaging and LinkedIn outreach angles that capture executive attention and drive high response rates. This is a hands-on production role that requires bridging creative copywriting with sales prospecting, transforming product features into compelling solutions for pain points.

Requirements

• 1–3 years of experience writing direct-response copy, follow-up emails, or dedicated sales outreach.
• Prior experience as an SDR, BDR, or working directly alongside an outbound lead generation pipeline is highly valued.
• Exceptional English command with an innate ability to avoid sounding like a bot or generic template.
• Comfortable writing at pace toward clear daily and weekly output goals while prioritizing high-standard metrics.
• Familiarity with modern outreach and CRM stacks (e.g., HubSpot, Apollo, Lemlist, Instantly, or Salesforce.com, Salesloft, Outreach.io) is preferred.
• Knowledge and experience in integrating and connecting the CRM of our choice (HubSpot) with other tools through API, Zapier, or natively.
• Proficient with Word documents and Claude.ai.
• A self-starter who excels at multitasking and thrives in a fast-paced environment.
• A fast learner, eager to learn new things.
• Able to suggest improvements to existing processes.
• Reliable, deadline-driven.
• Professional & courteous.
• Excellent problem-solving and critical-thinking skills.
• Well-organized and accurate.
• Fluent in English, excellent written and verbal skills.
• Result presentation and statistical analysis abilities.
• An excellent communicator and a desire to improve processes.

Nice To Haves

• Design skills in Canva, Figma, or Adobe at a junior level.
• B2B (preferably IT/SaaS) sector exposure.
• Light web development: WordPress, Webflow, basic HTML/CSS/JavaScript.
• Extensive use of Apollo, Lusha, ZoomInfo for contact data lists.
• Capabilities to research and build targeted contact lists based on the Ideal Customer Profile and Buyer Persona.
• HubSpot Sales Hub Certificate a plus.
• HubSpot Marketing Hub Certificate a plus.
• French or German is a plus.

Responsibilities

• Craft brief, compelling cold emails, personalized LinkedIn sequences, and custom profile "openers" tailored to target personas.
• Create follow-up email templates and call scripts based on onboarding materials.
• Create Sales Development Materials for outbound Lead Generation campaigns and Marketing briefs and PDF sales content.
• Launch and analyze alternative subject lines, pain-point callouts, and Calls-to-Action (CTAs) to maximize performance.
• Monitor metrics (open, click, and reply rates) and refine messaging angles continuously based on real performance data.
• Coordinate with the lead research team to align custom copywriting angles with precise business demographics and growth signals.
• Implement email sequencing tools such as Instantly and HubSpot.
• Develop and maintain reports and dashboards to improve system usability.
• Ensure all high-volume copy sounds authentic, natural, and humanly targeted while operating efficiently to meet daily campaign targets.

Benefits

• Competitive base compensation plus performance bonuses tied directly to qualified reply-rate targets.
• 100% Remote Workspace
• Opportunities to step upward into Campaign Strategy, Quality Assurance, or Team Lead positions.
• Master best-in-class tools and ongoing professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed