Outbound Marketing Manager

Cadence Design Systems•San Jose, CA

4d•$154,000 - $286,000

About The Position

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology. Key Responsibilities Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels Develop compelling outreach messaging tailored by persona, industry, and use case Manage campaign calendars, launches, and performance tracking Own lead qualification criteria and handoff processes to Sales Analyze campaign metrics and continuously optimize performance Test and iterate on channels, messaging, and offers to improve efficiency and ROI Coordinate launch plans and checklists: messaging, positioning, web updates, launch assets, internal enablement, and external publishing. Required Qualifications 3–5 years of experience in outbound marketing, demand generation marketing Experience in high technology either a semiconductor company or a IP company. Proven experience working cross‑functionally with product and corporate marketing teams Hands‑on experience with marketing automation platforms Strong analytical skills with the ability to turn data into actionable insights Excellent written and verbal communication skills Ability to manage multiple campaigns and priorities simultaneously Strong project management and cross-functional coordination skills—comfortable driving schedules and follow-ups. Solid writing and editing ability (short-form copy + structured briefs). Comfort working with technical subject matter experts (SMEs) to translate concepts into clear value statements. Bachelor’s degree in Marketing, Communications, Engineering, or related field (or equivalent experience). The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more. We’re doing work that matters. Help us solve what others can’t. Additional Jobs Equal Employment Opportunity Policy: Cadence is committed to equal employment opportunity throughout all levels of the organization. Read the policy(opens in a new tab) We welcome your interest in the company and want to make sure our job site is accessible to all. If you experience difficulty using this site or to request a reasonable accommodation, please contact [email protected]. Privacy Policy: Job Applicant If you are a job seeker creating a profile using our careers website, please see the privacy policy(opens in a new tab). E-Verify Cadence participates in the E-Verify program in certain U.S. locations as required by law. Download More Information on E-Verify (64K) Cadence plays a critical role in creating the technologies that modern life depends on. We are a global electronic design automation company, providing software, hardware, and intellectual property to design advanced semiconductor chips that enable our customers create revolutionary products and experiences. Thanks to the outstanding caliber of the Cadence team and the empowering culture that we have cultivated for over 25 years, Cadence continues to be recognized by Fortune Magazine as one of the 100 Best Companies to Work For. Our shared passion for solving the world’s toughest technical challenges, our dedication to pushing the limits of the industry, and our drive to do meaningful work differentiates the people of Cadence. Cadence is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.

Requirements

3–5 years of experience in outbound marketing, demand generation marketing
Experience in high technology either a semiconductor company or a IP company.
Proven experience working cross‑functionally with product and corporate marketing teams
Hands‑on experience with marketing automation platforms
Strong analytical skills with the ability to turn data into actionable insights
Excellent written and verbal communication skills
Ability to manage multiple campaigns and priorities simultaneously
Strong project management and cross-functional coordination skills—comfortable driving schedules and follow-ups.
Solid writing and editing ability (short-form copy + structured briefs).
Comfort working with technical subject matter experts (SMEs) to translate concepts into clear value statements.
Bachelor’s degree in Marketing, Communications, Engineering, or related field (or equivalent experience).

Responsibilities

Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness
Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue
Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing
Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels
Develop compelling outreach messaging tailored by persona, industry, and use case
Manage campaign calendars, launches, and performance tracking
Own lead qualification criteria and handoff processes to Sales
Analyze campaign metrics and continuously optimize performance
Test and iterate on channels, messaging, and offers to improve efficiency and ROI
Coordinate launch plans and checklists: messaging, positioning, web updates, launch assets, internal enablement, and external publishing