Outbound Lead Generation Specialist
About The Position
We’re hiring a highly proactive and performance-driven Cold Email Outreach Specialist to generate qualified pipeline through strategic outbound email campaigns. This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification. You’ll play a key role in helping sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging. This is not a passive list-sending role. We’re looking for someone who understands cold email deeply, knows how to maintain inbox health and deliverability, and can continuously optimize campaigns to improve reply rates and conversions. The ideal candidate is analytical, organized, technically capable, and comfortable balancing creativity with measurable performance outcomes.
Requirements
- 1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles
- Hands-on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker
- Experience writing outbound email copy and managing campaigns
- Strong Excel or Google Sheets skills for prospect and campaign management
- Excellent written English communication skills
- Strong persuasive and concise copywriting skills
- Highly analytical and performance-driven mindset
- Comfortable working with outbound tools and technical deliverability systems
- Organized, proactive, and execution-focused
- Strong attention to detail with campaign monitoring and reporting
- Comfortable testing, iterating, and optimizing continuously
Nice To Haves
- Experience managing deliverability and inbox health at scale
- Familiarity with DNS setup, SPF, DKIM, and DMARC basics
- Experience generating outbound pipeline for B2B SaaS, agencies, or service businesses
- Experience working closely with SDR or Account Executive teams
- Familiarity with outbound automation and CRM workflows
Responsibilities
- Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools
- Segment prospects by ICP, industry, role, company size, and geography
- Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout
- Maintain organized prospect databases and outreach tracking systems
- Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
- Build and launch multi-step outbound campaigns across 4–8 touchpoints
- Personalize messaging using prospect, company, and industry insights
- Monitor campaigns daily and optimize based on engagement and performance metrics
- Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms
- Monitor spam scores, bounce rates, sender reputation, and deliverability metrics
- Rotate inboxes and sending accounts to maintain campaign performance
- Troubleshoot deliverability issues proactively before performance drops
- A/B test subject lines, messaging, CTAs, and send times
- Track open rates, positive reply rates, bounce rates, and conversion metrics
- Continuously optimize messaging and targeting strategies based on data
- Maintain organized reporting dashboards and outreach documentation
- Monitor campaign replies and categorize prospect responses accurately
- Identify and route qualified leads to sales teams with proper context and notes
- Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems
- Ensure all engagement data remains clean and organized
- Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA standards
- Maintain suppression lists and opt-out processes correctly
- Follow outbound best practices to protect sender reputation and campaign performance
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
