Organic Social Media Manager

Winona

7d•Remote

About The Position

Winona is a leading telemedicine company providing HRT for women in menopause. This role is responsible for the day-to-day operation of Winona's organic social channels, including planning the content calendar, briefing teams and creators, publishing across platforms, and engaging externally to grow reach. The role translates channel strategy and performance insights into a consistent, on-brand presence for women navigating menopause. This is a planning and creative direction role, owning the content plan and posting strategy, and requires an independent point of view on the audience. Overarching channel strategy and paid media are out of scope.

Requirements

3–5 years managing organic social for a brand or agency, with a body of work the candidate can present and explain the reasoning behind.
Demonstrated strength in creative briefing: the ability to translate an idea into a production ticket the creative teams can execute correctly the first time, including concept, hook, script, format specifications, and reference material.
A strong editorial eye for short-form video. The role does not require shooting or editing, but does require the judgment to direct others effectively.
Strong copywriting, particularly hooks, captions, and conversational engagement.
Practical fluency with AI writing tools and the editorial judgment to distinguish usable output from generic output.
Thorough working knowledge of Instagram and TikTok mechanics, including formats, audio, algorithm behavior, and current performance trends.
Daily, short-form-first presence on primary channels: Instagram, TikTok, and Facebook.
Consistent cadence on secondary channels: YouTube Shorts, X, and Pinterest.
A distinct, more corporate register for LinkedIn, and substantive, disclosed long-form answers on Quora.
Disciplined listening-only monitoring on Reddit — no posting there without explicit sign-off.
Strong analytical skills: the ability to interpret performance reporting and form a defensible point of view from it.
Proven reliability in a role with a fixed publishing schedule and a live audience.
The range to write and publish in multiple distinct voices, maintaining separate persona accounts without them converging on a single tone.

Nice To Haves

Experience in healthcare, telehealth, supplements, or wellness.
A record of account growth driven by outbound engagement and creator relationships, not publishing alone.
Familiarity with menopause, perimenopause, or women's midlife health, whether professional, academic, or personal.

Responsibilities

Own the posting strategy across all owned channels: cadence, frequency, timing, sequencing, and platform-specific publishing conventions.
Build and maintain the rolling content calendar, determining content mix and formats, and execute all publishing.
Ensure live content remains accurate and current; identify and correct affected posts when product details, prices, or claims change.
Publish and maintain organic content for Winona's brand persona accounts (Jo, Cat, Menopause with Lisa, and others), in addition to the primary Winona accounts.
Develop concepts and create production tickets that direct all creative work, including concept, hook, script or talking points, format and specifications, reference material, and desired outcome.
Identify and adapt content originally produced for paid media, ambassador programs, and other channels for use on organic social.
Own caption strategy and produce the first drafts of all hooks and captions, using AI tools to generate and refine options.
Engage proactively on external accounts — creators, practitioners, menopause advocates, adjacent brands, and relevant conversations — to build reach, relationships, and recognition for Winona.
Deliver regular performance reporting against KPIs, covering results, driving factors, and recommended next tests.
Escalate anomalous performance as it is identified.