Organic Social Content Intern

Base Power Company • Austin, TX

22h • Onsite

About The Position

Base is America’s next-generation power company, focused on deploying distributed batteries to create a resilient and abundant electricity system. The marketing team is seeking an Organic Social Content Manager to establish Base as a distinctive, entertaining, and trusted energy brand on social media. This role involves managing daily operations of Base’s organic social channels, including content calendar development, content creation, publishing, audience engagement, and performance analysis. The goal is to translate Base’s products, customers, employees, and mission into engaging, shareable, and community-building platform-native stories. This is a hands-on creative position requiring comfort with scripting, filming, editing, copywriting, calendar organization, and performance data interpretation.

Requirements

• Experience creating and managing organic social content for a consumer brand, product-led company, creative agency, media company, or similarly fast-moving organization.
• A portfolio of original social work that demonstrates strong ideas, platform-native execution, and measurable audience or engagement growth.
• Hands-on content creation skills. You can take an idea from concept to published post, including scripting, filming, editing, copywriting, and packaging it for the platform.
• Strong short-form video instincts, including hooks, pacing, framing, captions, sound, and storytelling. You are comfortable using mobile-first editing tools such as CapCut, Premiere, or similar software.
• Excellent writing skills and the ability to make a technical or unfamiliar subject feel clear, human, and interesting.
• Deep familiarity with Instagram, TikTok, YouTube, LinkedIn, and X, including an understanding of what audiences expect from each platform.
• Strong creative judgment and a high bar for what is worth publishing. You know how to participate in culture without forcing the brand into conversations where it does not belong.
• Comfort working both behind and in front of the camera when the idea calls for it. You can also help coworkers, customers, and partners feel natural on camera.
• A data-informed mindset. You can interpret content performance, explain what worked, and apply those lessons to the next creative cycle.
• Strong organizational skills and attention to detail, with the ability to manage a high-output calendar, multiple collaborators, and fast-moving deadlines.
• A proactive, resourceful attitude and comfort creating structure in a fast-paced, high-ownership environment.
• Please include a portfolio or links to three to five examples of social content you helped create. For each example, briefly explain the idea, your specific contribution, and what you learned from its performance.

Responsibilities

• Own Base’s organic social strategy, content calendar, and publishing cadence across Instagram, TikTok, YouTube, LinkedIn, X, and emerging platforms.
• Develop original, recurring content series that make Base, energy, and the grid interesting, useful, and fun to follow.
• Concept, script, capture, edit, write, and publish platform-native content, including short-form video, photos, graphics, carousels, and written posts.
• Find compelling stories across Base’s customers, products, installations, employees, markets, and mission, then turn them into content people want to watch and share.
• Balance planned programming with reactive content, moving quickly on trends, customer conversations, cultural moments, and company news when Base has something meaningful to add.
• Maintain the content calendar and manage the workflows behind it, including briefs, assets, approvals, deadlines, and platform-specific adaptations.
• Collaborate with design, marketing, product, operations, and other teams to support launches, events, market expansions, and major company moments.
• Build relationships with Base’s audience by responding to comments and messages, amplifying customer stories and user-generated content, and identifying advocates who can help grow the community.
• Track organic reach, shares, saves, watch time, engagement, audience growth, and the performance of recurring series. Turn those insights into better ideas and stronger future content.
• Stay close to platform changes, emerging formats, internet culture, and the brands and creators setting the standard for social content.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed