Organic Social Channel Owner

Trek•Waterloo, WI

27d•Hybrid

About The Position

Trek is looking for an Organic Social Channel Owner to lead the day-to-day execution and evolution of our organic social presence across platforms. This role is equal parts strategist, creator, and operator. The Channel Owner will not only define how Trek shows up organically on social - he/she will also personally manage, post, and optimize content across Trek’s owned social channels on a daily basis This role sits at the center of Trek’s brand voice on social and requires deep familiarity with cycling culture, the top athletes and races, and with bicycle parts and components. This position will work closely with internal partners, including the Race Shop’s organic social team, to coordinate calendars and identify collaboration opportunities that elevate Trek’s presence across all channels.

Requirements

5+ years of experience managing organic social media for a large brand or agency working directly with a major brand.
Proven experience developing and executing innovative organic social strategies and campaigns.
Demonstrated ability to personally manage and post content across multiple social platforms.
Deep knowledge of bikes, bicycle components, and cycling culture, including key athletes, teams, and major global races.
Expertise across platforms including Instagram, TikTok, Facebook, YouTube, and LinkedIn.
Strong understanding of analytics, data storytelling, social listening, and performance optimization.
Experience using social media publishing and management tools (Sprout Social preferred).
Ability to collaborate cross-functionally while confidently owning day-to-day channel decisions.
Must be located in a drivable distance to Waterloo, WI office. This is a hybrid to mostly in-office position.

Responsibilities

Channel Ownership & Execution (30%): Own Trek’s organic social channels end to end, including hands-on posting, scheduling, and publishing across platforms. Manage and maintain editorial calendars, ensuring consistent, timely, and on-brand execution. Act as the primary day-to-day channel operator, adjusting content based on performance and real-time moments.
Strategy & Planning (15%): Develop and execute organic social strategies that grow brand presence, follower/subscriber count, awareness, and community engagement. Translate brand and business priorities into compelling, platform-native content plans. Identify opportunities to participate authentically in cultural moments, cycling conversations, and industry trends.
Content Creation (15%): Direct the creation of on-brand content to be used across the various platforms. Collaborate with creative partners and produce in-the-moment content when speed matters.
Community Management (15%): Monitor brand sentiment and social conversations, escalating insights and issues when relevant.
Collaboration & Integration (10%): Partner closely with the Race Shop organic social team to coordinate posting schedules, align storytelling, and identify collaboration opportunities. Serve as the primary organic social point of contact between Trek brand channels and the Race Shop and brand partners ensuring consistent coordination, communication, and shared planning Work cross-functionally with marketing, creative, product, global teams, etc. to ensure social supports broader initiatives. Align and coordinate organic efforts with paid, product launches, and campaign moments where appropriate.
Analytics & Optimization (10%): Track and analyze performance metrics including reach, engagement, growth, and content efficiency. Use data and social listening insights to continuously optimize content and channel strategy. Report on performance and learnings, connecting results back to brand and business impact.
Trend & Culture Monitoring (5%): Stay current on platform updates, algorithm changes, and emerging social formats. Maintain strong knowledge of cycling culture, including top riders, teams, races, and industry moments.