Organic Social Media Coordinator - Stratum

Carle Health•Champaign, IL

5h•$26 - $43

About The Position

The Organic Social Media Coordinator will be responsible for the day-to-day execution of our organic social media strategy across multiple platforms. This role is crucial for engaging our diverse mix of shareholders, building brand awareness, and fostering a strong online community. The Coordinator should be a creative self-starter with exceptional organizational skills who can manage a high volume of original content from concept to execution within a structured approval process.

Responsibilities

Shareholder Collaboration: Work closely with a diverse group of shareholders and departments to gather content ideas, align on messaging, and ensure brand consistency across all accounts.
Content Calendar Management: Develop, maintain, and manage a multi-platform social media content calendar, ensuring timely, relevant, and consistent posting aligned with organizational objectives and key dates.
Trend Monitoring: Proactively research and stay current on social media trends, platform updates, best practices, and algorithm changes to maintain maximum reach and engagement.
Original Content Creation: Ideate, write, and produce engaging, high-quality, and platform-specific organic content (text, images, short-form video, stories) for all assigned social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, etc.).
Graphic Design: Create visually compelling graphics and digital assets using Canva or Adobe Creative Suite (Photoshop, Illustrator, etc.) to support social media posts and campaigns.
Approval Workflow: Manage all content through an established internal review and approval process, ensuring all posts adhere to brand guidelines, legal requirements, and stakeholder sign-off.
Audience Interaction: Actively monitor all social channels, engaging with followers by responding to comments, direct messages, and inquiries in a timely, professional, and on-brand voice.
Social Listening: Monitor online conversations for brand mentions, relevant industry news, and potential reputation issues, escalating critical items to the appropriate internal teams.
Performance Tracking: Track, measure, and analyze performance across all organic social media platforms using native platform analytics and reporting tools.
Reporting: Prepare regular monthly reports on key metrics (engagement, reach, impressions, follower growth, website traffic) and provide data-driven recommendations for optimizing future content strategy and campaigns.
Marketing Team Meetings: Attend weekly Marketing team meetings to report on social media performance, discuss upcoming campaigns, and align content creation priorities with broader marketing initiatives Campaign Briefing & Planning: Review and translate marketing campaign briefs into platform-specific social media content strategies and content calendars. Regularly collaborate with the Marketing Manager (direct report) to ensure the organic social media voice, tone, and messaging are consistently aligned with the overall brand strategy Conduct continuous research on emerging social media platforms, industry news, competitor activities, and algorithm updates to inform content strategy.