Assistant Marketing Manager-Organic Social Media

Lowe's Companies, Inc.•Mooresville, NC

11d•Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Your Impact The Assistant Marketing Manager, Organic Social Media assists with the development and implementation of organic social media and marketing programs and internal, cross-functional communications for the assigned campaigns and lines of business. This position is responsible for understanding and translating marketing strategies into creative organic social media executions. Must be able to manage large 360 campaigns and work across multiple teams internally and externally. The position will serve as a subject matter expert on social media channels, strategy and optimization.

Requirements

Bachelor’s degree Marketing, Digital, Public Relations, Communications or related degree or equivalent years of experience in lieu of education requirement, if applicable
4-6 years organic social media marketing experience

Nice To Haves

1 Year experience leading social media, influencer and/or public relations at a retailer

Responsibilities

Partners with cross-functional teams in an “agile” type setting to execute socialprograms across the marketing organization in alignment with key stakeholders and delivering on highly impactful creative that deliver against critical KPIs. This role will also be able to function independently in this capacity.
Partners with internal stakeholders and agency partners to build and execute against detailed timelines that ensure all creative assets will make in-market dates.
Works with manager to be main point of contact for our creative agency for assigned campaigns and lines of business.
Partners with Brand Marketing to ensure all creative is aligned to the strategy, showcases our products, projects and brand according to our style guide and tone.
Serves as internal subject-matter expert for contemporary social media strategies, staying up-to-date on emerging trends and the evolving social media landscape.
Works closely with cross functional teams like PR, Comms, Brand Marketing, Creative Production and others to execute a 360 omni-channel experience.
Owns content development for assigned campaigns, including concepting, copywriting and publishing.
Provides a variety of reporting across campaigns and channel performance.
On a rotational basis handles on-call duties for social team which includes community engagements and partnering with public relations for crisis communications and/or issues.
Willingness to work at the pace of digital, including after hours and on weekends as needed.