Organic Search & Content Strategy Manager
About The Position
Embrace is seeking an Organic Search & Content Strategy Manager to lead the evolution of our search presence across traditional search engines and emerging AI-driven discovery platforms. This role will be responsible for driving organic growth through a holistic approach that includes Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This leader will own the organic search roadmap, manage and develop talent, and partner cross-functionally to ensure Embrace content is discoverable, authoritative, and optimized for both human users and AI-powered experiences. This role will also oversee and manage external SEO agencies and strategic partners to ensure alignment, performance, and accountability.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 8+ years of SEO experience
- Proven track record of driving organic growth
- Strong understanding of technical SEO and analytics
- Experience managing SEO agencies or external partners
- Familiarity with AEO and GEO concepts
- Experience with tools like SEMrush, Google Analytics, and Search Console
- Strong leadership and communication skills
Nice To Haves
- Strong communication and interpersonal skills.
- Experience in DTC or insurance
- Knowledge of structured data/schema
- Experience managing agencies
- Adaptability to evolving AI/search technologies
Responsibilities
- Develop and lead the organic search strategy across SEO, AEO, and GEO to drive traffic, leads, and revenue growth
- Manage and mentor internal resources and/or agency partners
- Own relationships with external SEO agencies and partners, including scope, performance, and optimization of spend
- Define KPIs and success metrics aligned to business goals
- Partner with leadership to align organic strategy with broader marketing initiatives
- Oversee keyword strategy evolution to include intent-based and conversational search
- Lead technical SEO efforts including site architecture and schema
- Ensure best practices across metadata, internal linking, and indexation
- Guide development of content optimized for both traditional search and AI-driven platforms
- Partner with content teams to create structured, authoritative content
- Drive strategies for featured snippets and zero-click results
- Align content with E-E-A-T principles
- Optimize content for answer engines and AI summaries
- Improve brand visibility in generative AI outputs
- Monitor how content is surfaced across AI platforms
- Own reporting across organic channels
- Analyze performance across traditional and AI-driven search
- Identify optimization opportunities
- Partner with Product, Engineering, Paid Media, and Partnerships teams
- Ensure alignment with brand and messaging
- Stay ahead of SEO, AI, and search trends
- Educate stakeholders on evolving search landscape
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
