Organic Growth Specialist
About The Position
At Briggs & Riley, we don't just build exceptional luggage—we create lifelong travel companions backed by the industry's only lifetime guarantee. As one of the world's most awarded premium travel brands, we're looking for an Organic Growth Specialist who is passionate about helping customers discover our brand wherever they search. This is an exciting opportunity to join our Digital Commerce team and help drive organic growth across our global ecommerce business. Reporting into the Digital Commerce Growth Manager, you’ll combine SEO, AI-powered search optimization, content strategy, analytics, and user experience best practices to increase visibility, traffic, and conversions across our digital storefronts in the US, UK, and Canada. If you're naturally curious, love solving problems with data, and get excited about where search is heading—from Google to ChatGPT and beyond—we'd love to meet you.
Requirements
- 3–5 years of experience in SEO, content strategy, ecommerce marketing, or digital marketing within a DTC business
- Strong understanding of on-page SEO, technical SEO fundamentals, and content optimization
- Experience using Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, or similar SEO and analytics platforms
- Experience working with Shopify or another leading ecommerce platform
- Working knowledge of AI-powered search concepts, including structured data, featured snippets, and emerging search experiences across platforms like ChatGPT, Gemini, Copilot, and Perplexity
- Excellent project management, communication, and cross-functional collaboration skills
- A naturally curious, analytical mindset with a passion for continuous learning
Nice To Haves
- Ecommerce or retail industry experience
- Experience with conversion rate optimization (CRO)
- Basic HTML/CSS or technical SEO knowledge
- Experience optimizing content for AI-driven search experiences
Responsibilities
- Executing SEO and AI search optimization initiatives that increase organic visibility and qualified traffic
- Identifying content opportunities across our website and external platforms such as Reddit, Trustpilot, YouTube, forums, and review sites
- Creating SEO-informed content briefs and partnering with our Copywriter to develop engaging product, editorial, and landing page content
- Collaborating with external SEO agencies and internal Marketing, PR, Development, and Digital Commerce teams to implement optimization strategies
- Performing technical SEO audits and recommending improvements to crawlability, indexing, structured data, metadata, and Core Web Vitals
- Monitoring keyword rankings, search visibility, website performance, and LLM referral traffic using GA4, Search Console, SEMrush, and other analytics tools
- Supporting backlink initiatives through partnerships with PR and affiliate marketing teams
- Working with developers and Digital Operations to improve website performance, customer experience, and conversion opportunities
- Optimizing product content and discovery across emerging AI-powered search and commerce platforms
Benefits
- Competitive salary plus annual bonus incentive
- Generous PTO
- Paid Holidays
- Medical, dental, and vision coverage
- Paid Short Term Disability and Life Insurance
- Voluntary Long Term Disability & Identity Insurance available
- Flexible Spending Accounts
- 401K with company match
- Profit Sharing Plan
- Paid learning and development opportunities
- Fun team building events
- Employee Discounts-over 70%
- $5,000 Employee Referral Bonus
- College Scholarship Program for Employee’s children
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
