Organic Growth Marketing Manager
About The Position
Phoenix is seeking an Organic Growth Manager to expand its reach and patient base. This role involves leveraging search data, audience insights, and channel experimentation to drive brand awareness, trust, and growth. The Organic Growth Manager will be responsible for the engine that helps men discover accessible, stigma-free care for various health conditions. This position requires close collaboration with marketing, product, and content teams to enhance visibility, authority, and performance across organic channels, including traditional search, AI-powered discovery, and social media. The role is focused on both building foundational strategies and driving results, with the autonomy to define strategy, run experiments, and set standards for organic growth. Success in this role depends on the ability to blend strategic thinking with hands-on execution to attract, educate, and convert customers.
Requirements
- 4–6+ years of organic growth marketing experience, ideally with SEO strategy skills, in a DTC, tech, or healthcare environment.
- A strong SEO foundation and a track record of going beyond it. You've driven organic growth across channels, not just rankings.
- A growth hacker's mindset. You're as comfortable mining data for insight as you are pitching a scrappy idea nobody's tried yet.
- Demonstrable, owned results. You can point to specific outcomes you drove, not just programs you were part of.
- Experience building something from the ground up. Whether it’s been a channel, a strategy, a playbook, you don't need a roadmap to get started.
- Familiarity with AEO and GEO frameworks and how AI-era search is reshaping organic discovery.
- Hands-on experience with tools like Google Analytics (GA4), Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Proven ability to analyze data, translate insights into strategies, and clearly communicate results to varied levels of stakeholders.
- You’re a natural collaborator who genuinely enjoys working cross-functionally. You know that the best organic strategies are built with content, product, and engineering, not around them.
- Curious, proactive, and self-directed mindset. You thrive in ambiguity, move fast, and treat every experiment as a chance to learn.
Nice To Haves
- Passion for digital health, men's wellness, and making care more accessible is a valuable asset.
Responsibilities
- Develop and execute an organic growth strategy across SEO, content distribution, and emerging AI-era discovery channels that drives qualified traffic and user acquisition across all key men's health categories.
- Lead SEO strategy with a strong grounding in on-page, off-page, and technical fundamentals and an eye toward what comes next, including AEO and GEO frameworks.
- Conduct keyword and phrasing research alongside competitive analysis to uncover opportunities, inform content, and guide long-term growth.
- Ensure every article, landing page, and campaign is built on strong organic fundamentals and positioned for both traditional and AI-driven search.
- Identify and launch non-traditional, non-paid growth channels including, but not limited to, community-led strategies on platforms like Reddit, highly shareable patient stories and testimonials, or owned content formats that earn attention rather than buy it.
- Use data and creativity together to test unconventional ideas, learn fast, and double down on what works.
- Monitor performance and report on KPIs including rankings, organic traffic, share of voice, and conversion rates.
- Stay ahead of algorithm updates, AI search evolution, and industry trends to keep our organic strategy sharp and adaptive.
- Experiment with new tools, AI integrations, and automation to improve efficiency and scalability across organic channels.
- Work closely with Marketing, Product, and Engineering teams to test ideas quickly, share feedback openly, and build strategies that move fast and learn faster.
Benefits
- standard healthcare coverage
- a remote-first holiday season
- holistic wellbeing support — such as a wellbeing allowance and flexible additional time off to care for loved ones, support mental health, observe meaningful religious and cultural holidays, or when life just happens.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
