Organic and Paid Social Media Marketing Intern

KQED•San Francisco, CA

8d•$20•Hybrid

About The Position

KQED provides Northern California communities with a member-supported alternative to commercial media—delivering trusted information, fostering dialogue, and bringing arts and culture to broad audiences. The Audience team is focused on building the next generation of public media users and supporters. The Organic and Paid Social Media Marketing Intern will help bring this mission to life by supporting paid media campaigns and organic social content across KQED’s platforms. In this role, you’ll contribute to campaign execution, optimization, and reporting—gaining hands-on experience while helping reach new and younger audiences. KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling. We value the contributions of marginalized people in society — including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people — and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply. The mission that drives us: KQED provide citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas. This role will work hybrid between working in KQED's newly renovated headquarters and working remotely.

Requirements

Proficiency in G-Suite
Strong communication and organizational skills
Detail-oriented and analytical
Experience in paid advertising strategies and platforms
Interest in data-driven decision-making
Curiosity and growth mindset
Pursuing a degree in Marketing, Advertising, Business, Economics, or a related field — or equivalent work experience

Nice To Haves

Experience using paid media platforms for advertising (Meta Ads, Google Ads, etc.)
Interest in nonprofit or public media marketing
Experience with campaign reporting or data visualization (e.g., Google Analytics 4, Excel, Google Sheets)
Experience in copywriting and messaging
Experience using social media management tools (e.g., Sprout Social, Meta Business Suite)
Experience using design platforms to create social graphics (e.g., Canva)

Responsibilities

Assist in building and executing paid advertising campaigns across platforms (e.g., Meta, Google Ads, CTV)
Identify opportunities to optimize campaign performance and test new tactics
Pull, analyze, and report on campaign performance data across platforms (e.g., Google Analytics 4, Sprout Social)
Support the creation and scheduling of organic social content (static and video) across KQED’s main channels
Contribute to campaign planning and performance tracking for key initiatives (e.g., KQED Live events promotion)
Document processes and help build templates, playbooks, and standard operating procedures
Stay up to date on social and digital marketing trends and share insights with the Audience team and key stakeholders
Participate in brainstorming sessions to improve content strategy and campaign performance
Support day-to-day campaign operations and coordination for the Audience team (primarily working with the Marketing Manager and Social Media Associate)
Track deliverables and campaign deadlines
Conduct research on digital marketing trends, social media and paid media best practices
Perform other duties as assigned