Optimization Strategist, Executive Accounts (Social and Display)

USA TODAY Co.

1d•Remote

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. They seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through their trusted brands, including the USA TODAY NETWORK and Newsquest, they provide essential journalism, local content, and digital experiences. Their digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses. The Optimization Strategist will work in a pod structure with Account Managers to support the largest clients, providing strategic insights and recommendations for Paid Social and Display campaigns. While Account Managers are responsible for client facing communication, the Optimization Strategist is the principle responsible for day-to-day campaign management, optimization, and reporting. Their primary focus is on analyzing campaign performance data to constantly refine targeting specific audience segments, ad creative and placements, and deliver results through data-driven insights. This role will require direct management of social and ad operation marketing platforms, and partner with Account Management teams on overall client strategies and KPIs.

Requirements

Background in digital marketing with applied experience in Paid Social channels including Meta, Youtube, Snapchat and Tiktok, as well as display
Minimum of three years working knowledge and understanding of the digital marketing landscape
Self-starter
Proactive
Can work independently on tasks
Work well with a team
Follow through on projects
Advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint
Excellent written and verbal communication skills
Technical expertise with a strong understanding of creative best practices, social platform algorithms, audience tools and management platforms
Data analysis with the ability to interpret complex data sets, draw actionable insights, and make data-driven decisions to optimize campaigns
Strong Excel skills required
Exceptional communication skills to collaborate with cross-functional teams, present findings, and explain technical concepts to non-technical stakeholders
Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
3+ years hands-on experience optimizing online/digital advertising campaigns
2+ years of analytics/reporting experience
Able to manage time and prioritize multiple tasks in a fast-paced environment
Organize tasks, deliverables and meet commitments on time and strive to overdeliver on SLA deadlines
Capable of interpreting data and making campaign optimizations to improve and prove performance
Quickly identify the symptoms and underlying cause of problems
Ability to report, interpret and relay campaign data in an actionable format
Capable of quickly mastering business processes
Ability to master technology solutions
Excels at and understands the importance of focused and active listening
Can find common ground and explains differing viewpoints comprehensively

Responsibilities

Monitor, evaluate, and leverage digital marketing knowledge to manage campaign performance and determine actionable improvement opportunities; from a proactive standpoint
Troubleshoot and resolve performance issues using best practices while creating new, innovative solutions to meet the changing needs of our clients
Develop and advise on technical marketing strategies by understanding client business goals, assessing feasibility, and identifying marketing and advertising opportunities for our clients
Build rapport with internal partners including digital and marketing staff members such as Account Managers, Sales Representatives, Ad Operations, and design teams, through routine and scheduled interactions
Incorporate constantly evolving technologies and processes into the client solution delivery process
Be comfortable analyzing data and using it to inform optimization strategies
Capable of using data to tell a story and help the client understand what is driving performance
Create audience targeting strategy and achieving set ROI goals
Determine target audience demographics and settings
Deploy engaging ad creative strategy
Manage day-to-day campaign performance and identifying real-time trends
Participate in client advertising performance discussions
Collaborate with designers to optimize the creative for maximum view through and click through results
Proactively look for expansion and optimization opportunities on a regular basis and stay current in the channel’s landscapes and make innovative recommendations
Manage to specific KPIs for both the individual, assigned customers and the greater Gannett business as a whole