Opinions Social Media Editor

The Washington Post•Washington, DC

22h•Onsite

About The Position

Join the future of news We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. About Our Team The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. Why This Role Matters The Washington Post Opinions section is seeking a social media editor to help run its social media accounts and help our commentary reach new audiences. As a member of Opinions’ audience strategy team, the editor will collaborate across the section and organization to elevate our opinion journalism. This editor will produce and repurpose content for Post Opinions social media accounts on X, Facebook, Threads, Instagram, TikTok and Bluesky. They should be familiar with social media management platforms such as Sprout Social and understand how to draw insights from social analytics. The editor should feel comfortable promoting a variety of content types on social media, including columns, video, video podcasts and visual stories. They will help develop strategies for our expanding multimedia offerings and franchises designed for an off-platform audience. They should also understand how to build around personalities and voices to create a lively, engaging feed. The editor will be an ambassador for new tools to execute and elevate our opinion journalism. They will work closely with journalists to hone their voice and approach to social media and should consistently be on the lookout for ways to innovate with our products and presentation. What Motivates You You are passionate about opinion journalism and its ability to help people understand the news. You have an experimental spirit and want to find new ways of connecting audiences to journalism. You want to help journalists reach new audiences and are comfortable coaching and collaborating with others. You like finding ways to make storytelling and arguments accessible to audiences who may not be traditional news consumers. You like the idea of constantly evolving your strategies to align with ever-changing trends and new inventions.

Requirements

2+ years of journalism experience
Strong grasp of language and grammar and the ability to conform to style guidelines
Understanding of the audience needs and industry trends specific to different social media platforms
Strong organizational skills, attention to detail and interpersonal skills
Experience using social management tools such as Sprout Social and analytics tools for social media.
Willingness to work flexible hours, which may include some mornings, evenings and weekends

Responsibilities

Grow audience and engagement with our opinion journalism by programming Post Opinions’ accounts on Instagram, X, Threads, Facebook, TikTok and Bluesky, packaging and elevating the most engaging journalism for each platform’s specific audience
Help Opinions personalities elevate their work and engage new audiences by training them on social media best practices
Curate and edit clear, eye-catching carousels and social cards for Instagram, TikTok and other social platforms that are optimized for shareability
Work with multimedia team to help develop social media strategies around new initiatives and franchises, including video podcasts
Foster community engagement and build a clear brand identity on social platforms through recurring features, collaborations, comments and reposts and other tactics
Share data and insights from social media with editors and columnists and recommend best practices for social sharing