OOH Strategist

Horizon Media•New York, NY

8d•$66,300 - $80,000•Hybrid

About The Position

Horizon Media, founded in 1989, is a leading marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and highly personal client service, Horizon is consistently recognized on prestigious "Best Places to Work" lists. The company fosters a culture of belonging, valuing diverse perspectives and empowering employees. Their success is built on hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

Hungry to advance your knowledge of advertising, OOH and media principles through applied learning
Willing to take initiative, be an active participant in team discussions
An effective communicator who thinks strategically
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
Comfortable working with multiple timelines and deliverables; able to effectively manage your time
Someone who thrives working both independently and within a team
Comfortable working within large sets of data and numbers
Results and solutions oriented; motivated and resourceful
An advocate for and supporter of diversity, equity and inclusion
BA/BS Degree or relevant work experience
1-2 years media planning and buying experience
Understanding of media planning terms and concepts
Proficiency working within Microsoft Excel and PowerPoint

Responsibilities

Contracting of approved plans, filing client signed authorizations
Gather and distribute production material specs, based on plan parameters
Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor
Follow up with vendor to ensure materials arrived, campaign posted on time and POP photos are provided
Keep team updated on the status and timing of deliverables
Collaborate with team to identify data and/or billing discrepancies and work to rectify
Maintain a general understanding of account/client nuances
Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post buy attribution review
Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends
Develop strong relationships with OOH vendors, direct team, and other internal HMI departments
Coordinate vendor meetings
Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance
Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely matter
Proactively stay abreast of OOH trends, vendor updates and relevant offerings
Advance knowledge and learn about the media industry, Horizon Media, and our clients
Participate in Horizon’s training programs, as well as other syndicated and proprietary training sessions (i.e. Excel Basics, Business Writing, Presentation Skills, and more)