OOH Strategist

Horizon Media•New York, NY

7d•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. It is known for its innovative approach to client service and its strong company culture, consistently appearing on 'Best Places to Work' lists. Horizon Media values diversity, equity, and inclusion, striving to create a welcoming and empowering environment for its employees. The company focuses on hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

BA/BS Degree or relevant work experience
1-2 years media planning and buying experience
Understanding of media planning terms and concepts
Proficiency working within Microsoft Excel and PowerPoint
Hungry to advance knowledge of advertising, OOH and media principles through applied learning
Willing to take initiative, be an active participant in team discussions
An effective communicator who thinks strategically
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
Comfortable working with multiple timelines and deliverables; able to effectively manage your time
Someone who thrives working both independently and within a team
Comfortable working within large sets of data and numbers
Results and solutions oriented; motivated and resourceful
An advocate for and supporter of diversity, equity and inclusion

Responsibilities

Contracting of approved plans and filing client signed authorizations.
Gathering and distributing production material specifications based on plan parameters.
Distributing traffic instructions/posting instructions to vendors and ensuring receipt.
Following up with vendors to confirm material arrival, timely campaign posting, and provision of POP photos.
Keeping the team updated on the status and timing of deliverables.
Collaborating with the team to identify and rectify data and/or billing discrepancies.
Maintaining a general understanding of account/client nuances.
Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post-buy attribution review.
Compiling and preparing competitive data and target research for analysis to inform media strategy, recognizing patterns and trends.
Developing strong relationships with OOH vendors, the direct team, and other internal HMI departments.
Coordinating vendor meetings.
Using prior knowledge to guide Assistants through the planning process and assist with day-to-day account maintenance.
Managing ongoing communication with senior leads, effectively relaying issues and/or status updates in a timely manner.
Proactively staying abreast of OOH trends, vendor updates, and relevant offerings.
Advancing knowledge about the media industry, Horizon Media, and its clients.
Participating in Horizon’s training programs and other syndicated and proprietary training sessions.