Online Retail Experience Sales Manager
About The Position
Pat Lobb Toyota of McKinney is seeking an innovative and highly motivated Online Retail Experience Sales Manager to lead the dealership’s digital retailing operation. This role is responsible for managing the entire online purchase journey, from the customer’s first digital interaction through vehicle delivery, while maximizing profitability, efficiency, and customer satisfaction. The ideal candidate will structure and desk new and used vehicle deals, oversee digital negotiations, and collaborate with various departments to ensure a seamless online buying experience. This position is for individuals who thrive in a fast-paced environment, are passionate about technology, understand automotive retail, and enjoy closing deals remotely.
Requirements
- Automotive dealership sales management experience
- Strong desking experience
- Extensive knowledge of leasing and financing
- Proven negotiation skills
- Excellent communication skills
- High level of organization
- CRM proficiency
- Strong computer and technology skills
- Ability to multitask in a high-volume environment
Nice To Haves
- Toyota dealership experience
- Experience with Toyota SmartPath
- DealerSocket CRM experience
- Knowledge of digital retailing platforms
- Experience managing Internet or BDC sales
- Understanding of digital marketing and lead conversion
Responsibilities
- Own all online vehicle purchase transactions for new and used vehicles.
- Manage digital retail platforms including Toyota SmartPath and other online buying tools.
- Build and structure finance, lease, and cash purchase proposals.
- Prepare personalized payment options based on customer needs.
- Present digital trade values and financing solutions.
- Coordinate vehicle pricing and incentive accuracy.
- Negotiate deals through phone, text, email, video, and online chat.
- Assist Internet Sales Consultants throughout the online sales process.
- Convert website traffic into completed vehicle purchases.
- Maintain rapid response times on all digital inquiries.
- Monitor deal pipeline and ensure every opportunity receives timely follow-up.
- Increase digital closing percentages.
- Desk all online new and used vehicle transactions.
- Maximize gross profit while maintaining competitive market pricing.
- Present multiple financing and leasing options.
- Structure profitable trade transactions.
- Ensure all deals meet lender and Toyota Financial Services guidelines.
- Deliver a transparent, convenient, low-pressure buying experience.
- Keep customers informed throughout every stage of the transaction.
- Coordinate vehicle delivery, paperwork, accessories, and financing.
- Resolve customer concerns quickly and professionally.
- Achieve outstanding online customer satisfaction scores and reviews.
- Partner with Internet Sales Director, E-Commerce Director, New & Used Car Sales Managers, BDC, Finance Managers, and Executive Leadership team.
- Maintain accurate CRM records.
- Analyze digital retail performance metrics.
- Recommend process improvements that increase online sales volume.
Benefits
- Health, dental, and vision insurance
- 401(k) with company match
- Paid vacation
- Employee vehicle purchase program
- Professional development opportunities
- Ongoing Toyota training
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
