Online Marketing Manager

The Ohio State University

3d • Remote

About The Position

The Online Marketing Manager will lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their assigned online programs/certificates. This role requires an experienced marketer adept at utilizing a mix of channels (search, social, organic, email, third party, influencer) to drive leads, inquiries, and prospective student interest for online programs. The manager will craft campaigns and assets that attract the right audience cost-efficiently, optimize web pages for content and SEO, analyze campaign performance, and identify third-party media suppliers. Collaboration with college faculty, staff, and partners is essential to understand the target audience, and partnership with agencies and vendors across the marketing mix is expected. The role involves managing marketing budgets, reporting on key metrics, and continuously seeking new marketing channels and tactics for testing and optimization.

Requirements

• Bachelor’s degree required.
• 4+ years in marketing or related field.
• Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.
• Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization.

Nice To Haves

• Master’s degree in relevant discipline preferred.
• 5+ years of experience preferred.
• Experience in digital marketing, lead generation performance marketing, return on investment analysis, and higher education preferred.

Responsibilities

• Lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their assigned online programs/certificates.
• Find the right marketing mix and tools across all channels (search, social, organic, email, third party, influencer) to drive leads/inquiries/prospective student interest for online programs.
• Leverage knowledge and seek out market research to craft campaigns and assets that attract the right audience in a cost-efficient manner.
• Write copy, draft emails, create content, and ensure web pages are optimized for content and SEO.
• Analyze campaign performance for both lead generation and student enrollment.
• Find third-party media suppliers.
• Implement a successful, student growth strategy for their programs.
• Collaborate with college faculty, staff, and partners to better understand the target audience.
• Partner with an agency and vendors across the marketing mix that has been aligned within their marketing plan.
• Collaborate cross-functionally on a regular basis to get real-time feedback on lead generation efforts.
• Manage potentially large marketing budgets and ensure that the budget is properly handled and delivered within a fiscal year.
• Report on key metrics both internally and externally.
• Constantly look for what’s next for testing new ideas and optimizing existing work.

Benefits

• Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
• Paid time off, including sick and vacation time and 11 holidays.
• State retirement plan or an alternative retirement plan, both with generous employer contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior