Online Digital Marketer

Sprocket Staffing Services•New York, NY

1d•Onsite

About The Position

The role of an event marketing executive combines strong analytical skills with a creative marketing flair to ensure business conferences reach their target audience. Marketing Executives have complete bottom-line responsibility for creating integrated marketing plans that combine digital with traditional direct marketing. The marketing executive is able to work under tight deadlines and enjoys being part of an enthusiastic, business-oriented and committed team. Excellent attention to detail is essential, as is the ability to trouble-shoot problems, act on their own initiative and think laterally.

Requirements

Strong analytical skills
Creative marketing flair
Ability to work under tight deadlines
Enthusiastic, business-oriented and committed team player
Excellent attention to detail
Ability to trouble-shoot problems
Ability to act on own initiative
Ability to think laterally

Responsibilities

Develop and execute marketing strategies for the events in your portfolio (up to 3 new events per month) – this includes a communications plan, a content marketing and a social media strategy
Integrate direct marketing campaigns into marketing plans where appropriate
Forge strategic marketing partnerships with associations, publications, research organizations, online communities and web portals
Develop relationships in online communities and with key influencers
SEO for the events in your portfolio
Complete profit analysis for all marketing plans
Write and edit copy for marketing communications
Perform detailed response analysis (including the use of google analytics)
Create and manage marketing budgets
Work closely with other internal departments such as telesales, sponsorship sales, customer service and conference production
Manage external supplier relationships