Omnichannel Orchestration Lead (1291)

Axtria, Inc.•Francisco, IN

4d•$131,200 - $174,975•Hybrid

About The Position

Axtria is looking for an Omnichannel Orchestration Lead to join our team and partner directly with the commercial organizations of the world's leading pharmaceutical companies. This is a client-facing role for someone who wants to sit at the center of how modern pharma engages HCPs and patients, architecting the seamless integration of personal (field-based) and non-personal promotion (NPP) channels, and doing it with AI at the core of the solution. You will design intelligent, data-driven journeys where every touchpoint, from a sales rep visit to email, web, programmatic media, and peer-to-peer engagement, is sequenced, timed, and personalized to maximize impact while staying fully compliant. If you are curious, love new technology, and want to shape where AI-powered commercial engagement is heading, this is your seat at the table. The ideal candidate brings 5–10 years of pharmaceutical industry experience and a demonstrated track record of orchestrating omnichannel journeys across both field and non-personal channels. You thrive in matrixed environments, moving fluidly across brand, sales, medical, analytics, and IT, and you are energized by being the person clients turn to for answers. As an Axtria consultant you will embed with client commercial/analytics teams as a trusted advisor, so this is a hybrid role based in the San Francisco / Bay Area with regular in-person collaboration alongside client and internal stakeholders.

Requirements

5–10 years of experience in the pharmaceutical/life sciences industry, with direct experience in commercial, marketing, or sales operations roles.
Demonstrated, hands-on experience orchestrating both field and non-personal promotion channels is required.
A genuine curiosity for AI, GenAI, and emerging martech, and the drive to put new technology to work for clients, is what will set you apart.
Bachelor's degree required; advanced degree a plus.
Must be based in or able to work from the San Francisco / Bay Area under a hybrid work model.
Experience with pharma CRM and marketing automation/orchestration platforms (Veeva CRM, Veeva Align, Salesforce Marketing Cloud, AEM, Tealium, etc.) is expected, and familiarity with AI-driven decisioning tools is a strong plus.
A strong understanding of the pharma regulatory and compliance environment is essential.
Omnichannel journey design & orchestration: ability to architect end-to-end HCP/patient journeys across channels.
Pharma field force operations knowledge: deep familiarity with rep-triggered and personal promotion workflows.
Non-personal promotion (NPP) channel management: hands-on experience with email, web, programmatic execution.
CRM, marketing automation & AI decisioning platform expertise: Veeva CRM/Align, Salesforce Marketing Cloud, Tealium, and emerging AI/decisioning tools or comparable platforms.
AI-powered next-best-action & trigger-based logic design: building rules engines and machine-learning models that sequence channels intelligently.
Cross-functional stakeholder management: influencing brand, sales, medical, analytics, and IT teams without direct authority.
Data-driven decision making & analytics fluency: comfort defining KPIs, interpreting engagement data, and translating analytics into AI-enabled action.
Regulatory & compliance acumen: working knowledge of typical pharma MLR guidance and FDA promotional guidelines.
Change management & governance facilitation: leading forums that drive alignment across matrixed teams.
Vendor/platform partner management: overseeing external partners delivering orchestration technology and services.

Nice To Haves

advanced degree a plus
familiarity with AI-driven decisioning tools is a strong plus

Responsibilities

Design and govern the end-to-end omnichannel orchestration strategy for your clients, connecting field and NPP channels across multiple brands and therapeutic areas.
Partner with client brand and sales leadership to define channel sequencing rules, trigger logic, and AI-powered NBA frameworks that learn from engagement data and respect HCP/patient preferences and channel fatigue thresholds.
Serve as the trusted advisor and primary liaison across client marketing, sales operations, data/analytics, and technology teams, translating orchestration strategy into executable business rules and machine-learning models within CRM and marketing automation platforms.
Lead cross-functional governance forums that align client stakeholders on orchestration priorities, measurement, and continuous optimization.
Define and monitor KPIs for orchestration effectiveness (channel mix, engagement lift, message frequency, and user experience) and turn insights into iterative, data-driven improvements.
Ensure orchestration design complies with the regulatory, legal, and privacy requirements governing pharmaceutical promotion.
Be the go-to subject matter expert on omnichannel best practices and emerging AI and martech capabilities, actively scouting new technology and bringing bold recommendations to client and Axtria leadership.
Manage vendor, agency, and platform partnerships supporting orchestration execution.