Omnichannel Marketing Manager - Philadelphia, PA or Durham, NC

GSK • Durham, NC

1d • Hybrid

About The Position

GSK is seeking an Omnichannel Marketing Manager to lead digital and multichannel marketing efforts in the United States and create meaningful engagement with healthcare professionals. The role involves working collaboratively with cross-functional teams and applying creativity and data-driven thinking to marketing campaigns, in support of GSK’s mission to unite science, technology, and talent to get ahead of disease together.

The position is based in Philadelphia, Pennsylvania, or Durham, North Carolina, with a hybrid work model and an expectation to work on-site approximately two to three days per week. The role focuses on planning and executing healthcare professional campaigns, coordinating compliant promotional materials, managing agency and vendor relationships, and using campaign data to optimize engagement.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• At least 3 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.
• Experience managing end-to-end digital campaigns across channels such as websites, email, paid social, search engine marketing, or digital display advertising.
• Ability to work effectively within cross-functional teams and matrix environments.
• Experience managing agency partners and vendors.
• Strong communication skills and experience managing promotional review and regulatory compliance processes.

Nice To Haves

• Master of Business Administration (MBA) or an advanced degree in a related field.
• Experience in pharmaceutical or healthcare industry marketing, particularly in respiratory and specialty medicines.
• Knowledge of healthcare professional (HCP) audience targeting and digital media planning.
• Hands-on experience with campaign analytics and marketing performance optimization.
• Strong project management skills and ability to manage multiple priorities and deadlines.
• Experience working in highly regulated industries with formal promotional review processes.

Responsibilities

• Lead the planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.
• Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.
• Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.
• Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.
• Navigate the promotional review and approval process to ensure compliance with industry regulations.
• Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level