Omnichannel Lead, Solid Tumor

Takeda•Boston, MA

3d•Hybrid

About The Position

The Omnichannel HCP Lead, Solid Tumor will lead the development and implementation of the Omnichannel plan for the Solid Tumor customers (HCP and Patient). They will design and implement seamless brand-specific customer experiences and omnichannel plans in an agile manner leveraging data and insights and external trends and benchmarks. They will design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels. This includes customer journeys, messaging, delivery and channel optimization. They are responsible for creating strategic and bold campaigns in the non personal space that are highly integrated with the personal promotion efforts to improve customer engagement and adoption, including rep triggered emails and identification of, and alert activation. This colleague will collaborate with multiple cross functional partners, including but not limited to, the Solid Tumor Marketing teams, Sales, Insights and Analytics, Medical, PVA, RC and agency partners to design, build and deploy best in class Omnichannel campaigns to elevate the experience for HCPs and Patients. They are a core member of the Marketing team and Solid Tumor Integrated Brand Teams. They will drive meaningful and measurable engagement with audience segments to drive impact and leverage promotional mix analyses to make critical resource allocation decisions to optimize and improve campaign resonance and impact. This colleague will lead HCP and patient media strategy with agency and partners & rigorously tracks performance to adapt plan in an agile manner. They will analyze customer behavior by utilizing CRM data and analytics to track customer engagement and optimize experience. Leads HCP and Patient Experience Measurement Plan & adapts plan accordingly.

Requirements

Bachelor’s degree
8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience
Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation.
Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during “moments that matter” - creating personalized, omnichannel solutions with the individual in mind.
Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget.
Experience with A/B testing across channels and content types.
Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate KPIs, and maximize value of marketing investment.
Proven experience advising stakeholders and effectively influencing business partners and peers.
Demonstrated ability to thoroughly learn new market, disease states and the products quickly.
Strong consultative skillset, including excellent discovery, detailed business analysis, workshop facilitation, roadmap planning, project management and interpersonal communication skills.
Ability to influence and persuade stakeholders in a wide range of departments at varying levels of seniority including senior leadership both in the US and globally
Self-motivated drive to work collaboratively and cross-functionally with a variety of business units such as Brand Marketing, Insights & Analytics, DD&T, Sales, Patient Services and other key partners.
Financial management and budgeting abilities.

Responsibilities

Defines vision, strategy and implementation of HCP and patient omnichannel solutions that will improve the customer experience and support brand goals.
Partners with brand team and other cross functional partners to identify HCP/patient targets and designs personalized campaigns that are translated across web, SEO/SEM, email, direct mail, social media and digital advertising.
Creates agile content and implements initiatives that execute on brand strategy in the following areas: website design, personalization and optimization, SEO, paid search, CRM, digital display media, and social media.
In partnership with agencies and Insights and Analytics, identifies trends and insights to understand customer engagement and campaign performance to optimize customer plans, spend and ROI.
Implements identified technologies.
Utilizes audience research and trend analysis to develop modular, personalized content.
Evaluates customer research, market conditions and competitor activities.
Establishes key objectives and performance metrics for omnichannel campaigns in partnership with Insights & Analytics and agency partners.
Makes recommendations for campaign optimizations to improve overall performance.
Works cross-functionally to understand customer and business needs and align recommendations and strategy accordingly to different audience segments.
Drives improvements in the financial performance of all campaigns through ongoing business analysis, financial analysis, and continuous process improvements and manage budgets for all projects.
Actively manages agency partner relationships, expectation setting, budgeting and contract reviews.