Omnichannel Campaign Manager - Immunology

AbbVie•Mettawa, IL

11d•$109,500 - $208,500

About The Position

The Manager, Omnichannel Campaign Management, is an execution-focused role within AbbVie’s Marketing Communications team. The position manages end-to-end implementation planning for brand omnichannel campaigns and partners with internal marketing teams and agency partners to support seamless execution, timely delivery, and operational efficiency. The role calls for project management expertise, cross-functional coordination, and a commitment to operational excellence in pharmaceutical marketing.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
At least 5 years of experience in campaign management, project management, or marketing operations.
Demonstrated experience managing multi-channel marketing campaigns with cross-functional teams.
Proficiency with project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms.
Strong understanding of digital marketing channels, including email, web, social, and display advertising.
Experience working in matrixed organizations with multiple stakeholders.
Strong organizational skills and ability to manage multiple campaigns simultaneously.
Strong communication and interpersonal skills and ability to build effective working relationships.
Detail orientation and strong problem-solving abilities.

Nice To Haves

Experience in pharmaceutical or healthcare marketing.
Knowledge of medical/legal review processes for promotional materials.
Familiarity with CRM systems and marketing automation platforms.
Experience with Agile or other project management methodologies.
Exposure to AI-driven project management tools.
Understanding of creative agency processes and workflows.

Responsibilities

Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation.
Develop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channels.
Monitor day-to-day campaign progress, dependencies, roadblocks, and risks, and resolve or escalate issues as needed.
Identify scope changes, risks, and issues and implement corrective actions or escalate them as appropriate.
Coordinate with Digital Lab teams, Business Technology Services (BTS), APEX where appropriate, and digital agency partners.
Use Smartsheets and other project management tools to track campaign status, milestones, and deliverables.
Evaluate campaign implementation effectiveness and identify efficiency improvements and lessons learned.
Follow established playbooks, implementation guides, and RACI models, and contribute to process standardization.
Champion automation efficiency initiatives and adopt AI tools and advanced project management platforms.
Partner with Marketing Operations on project management technology use and optimization.
Document campaign processes, learnings, and best practices for continuous improvement.
Collaborate with Omnichannel Experience Leads to align implementation with brand campaign needs and strategic direction.
Communicate campaign execution updates through progress reports, risk assessments, and key learnings.
Partner with DMS channel teams to gather timelines and channel requirements and build comprehensive implementation plans.
Connect Omnichannel Experience teams and Lab Capability teams to address channel-specific questions about costs, timelines, and data requirements.
Maintain working relationships with the A3 creative agency and Marketing Operations to align on deliverables and review processes.