Offline Media Manager

CookUnity•New York, NY

17h

About The Position

CookUnity is seeking an Offline Media Manager to take full ownership of the company's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media. This role will drive profitable growth and brand awareness across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts by integrating strategic media planning with rigorous performance measurement. The position is a critical growth lever that bridges brand-building with bottom-line efficiency. The Media Manager will be expected to run a sophisticated media operation, make strategic investments in emerging channels, and communicate performance insights effectively across the organization.

Requirements

5+ years of experience in offline and digital media for direct-to-consumer or ecommerce brands, with demonstrated success driving both awareness and acquisition at scale
Deep expertise in offline channels (Linear TV, CTV, Audio) with at least 3+ years of hands-on experience negotiating, executing, and optimizing broadcast campaigns
Proven track record managing significant media budgets (ideally $10MM+/year) with strong command of efficiency metrics (CPM, CPV, brand lift, LTV:CAC)
Advanced understanding of media measurement including MMM (Media Mix Modeling), brand lift studies, incrementality testing, and attribution frameworks
Experience leading agency partnerships owning strategy development, performance accountability, and contract/scope management with external media partners
Highly analytical thinker with advanced Excel skills you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
Strong creative judgment and brand sensibility you understand what makes compelling brand creative and can evaluate effectiveness across formats and channels
Operate with a high degree of autonomy and accountability you proactively flag risks, identify opportunities, and push for what you believe in
Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads
Intellectually curious and commercially sharp you think like a growth leader, not just a channel operator
Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)
Mindset that is successful for CookUnity’s Growth Team: Operates like an owner; consistently proactively sees around corners
Highly adaptable, solution-oriented, and energized by rapid growth environments
Low-ego collaborator who elevates teams and drives alignment

Responsibilities

Own and scale CookUnity's offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts, ensuring all efforts drive measurable brand lift and customer acquisition aligned with LTV:CAC targets
Develop strategic allocation of media resources across channels based on target audience consumption habits, competitive landscape analysis, and KPIs by funnel stage
Run end-to-end campaign execution with ruthless precision—from media planning and IO negotiation to vendor management, trafficking, measurement, and reporting
Lead and manage media agency relationships with clarity and accountability—owning contract negotiation, scope definition, campaign development, and performance expectations
Build and execute structured testing roadmaps across creative formats, daypart optimization, audience targeting, and channel mix to drive continuous learning
Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval
Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data, MMM outputs, and scenario modeling
Drive sophisticated measurement frameworks including brand lift studies, incrementality testing, and multi-touch attribution to prove offline media's contribution to the funnel
Stay on the frontier of offline media innovation, surfacing platform changes, new inventory opportunities (e.g., FAST channels, podcast networks), and measurement advancements to keep us ahead of the curve
Collaborate cross-functionally with Creative, Analytics, Product Marketing, Legal, and channel teams to ensure brand consistency, accurate tracking, and integrated go-to-market execution

Benefits

Health Insurance coverage
401k Plan
Stock Options Plan granted on Day 1
Eligible for a bi-annual performance bonus
Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach