Offline Creative Director, Retail Experience, Offline Sales & Marketing

Amazon • Seattle, WA

2d

About The Position

As the Offline Sr. Creative Development & Scale Manager, you are passionate
about the retail experience and expert in user experience (UX) design
principles. You create the content strategy for how new products like Echo, Fire
TV, Fire Tablets and Kindle come to life offline, ensuring every touchpoint is
intuitive, engaging, and customer-centric.

Working in a cross-functional team environment, you are looked to as the expert
for Amazon offline across the voice assistant and smart home categories. You
understand the retail landscape, demo and fixture technologies, and translate
creative direction to our technology framework while applying UX design
methodologies to optimize customer interactions. You conduct user research,
develop customer journey maps, and design experiences that reduce friction and
delight shoppers at every stage of their in-store discovery process.

This position will play a pivotal role in gathering requirements for all asset
needs across channels and devising efficient strategies for the launch of
content at scale for our demo devices, digital screens and detail page
experiences. You'll leverage UX best practices—including usability testing,
wireframing, and iterative design—to ensure our retail fixtures and demo
experiences are accessible, discoverable, and conversion-optimized.

As the Offline Sr. Creative Development & Scale Manager, you are also
responsible for overseeing the end-to-end content creation and upload for
Amazon's retail store and demo experiences. This role blends project management
expertise with a deep understanding of content strategy, creative vision, UX
design principles, and our target audience to deliver innovative and impactful
content. You design information architecture for retail environments, prototype
interactive experiences, and validate design decisions through customer feedback
and behavioral data.

You strive to invent and simplify, creating strategies and playbooks that the
offline global teams can use to make their everyday jobs easier. Your North Star
is creating an offline experience that is bar-raising, quickly recognized by
Amazon shoppers globally, while staying true to our brand voice and delivering
exceptional user experiences that convert browsers into buyers.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Responsibilities

• Lead the offline content strategy for Amazon devices, ensuring alignment with brand objectives and customer needs while applying UX design principles to optimize conversion
• Design and optimize on-device demo experiences and digital touchbar interactions that are intuitive and conversion-focused, leveraging user research, A/B testing, and behavioral analytics
• Be a strategic thought-leader collaborating with product marketing, product management, and design to determine messaging priorities, incorporating UX best practices for information hierarchy and interaction patterns
• Conduct usability testing on demo fixtures and touchbar interfaces to identify friction points and iterate on experiences that maximize engagement and purchase intent
• Clarify project commitments and maintain accountability by leading stakeholder meetings, ensuring UX requirements are prioritized
• Oversee production of engaging print materials, digital content, and video assets applying UX content strategy principles
• Develop comprehensive playbooks incorporating UX design standards, accessibility guidelines, and conversion optimization tactics
• Stay updated on retail UX design trends, interactive fixture technologies, and customer experience innovation
• Implement scalable processes maintaining high UX quality standards across channels
• Champion the offline playbook, incorporating UX research insights into continuous improvement
• Design information architecture and navigation flows for digital touchbars that reduce cognitive load and create clear paths to purchase
• Manage budget for on-fixture video content and design spend, ensuring resources drive measurable conversion lift
• Proven track record of taking Ownership and Delivering Results

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed