Off Premise Activation Associate, Independent

Enthuse-Marketing•Austin, TX

5h•Onsite

About The Position

This is a field-based role based in Houston, TX, that is responsible for the success of a portfolio of Pre-Mix (RTD & FMB) bev-alc brands within a defined territory. The role will be connected to a local sales network and will work to build and leverage customer relationships while driving brand and educational opportunities. The role will be directed by key performance indicators put in place against Off Premise goals and measured against those same outcomes. The Activation Agent, Off Premise will be responsible for the performance of client’s brands in a targeted set of Off Premise accounts. These accounts will be identified and selected for their strategic consumer and customer importance and will be organized into a journey plan. The role will analyze the total territory and each account to determine the priority promotional, educational, experiential, and merchandising opportunities.

Requirements

A minimum of 2-3 years of experience in the beer or spirits industry, ready-to-drink experience preferred
Confident and charismatic with excellent personal presentation and communication skills with the ability to tailor communications for a variety of Off Premise environments
A self-starter who can implement a course of action or plan and see it through to a successful outcome with minimal supervision or oversight
Must live and travel within assigned territory with access to reliable transportation
Ability to work flexible hours and travel on an ad hoc basis, including nights and weekends required
Computer and tablet literacy with the ability to use software applications, including Microsoft Word, Excel and PowerPoint, and e-mail programs such as Outlook
Ability to use Business Information Tools, including performance dashboards, commercial sales plaforms, and specialized customer tools
Proven track record in building relationships with customers as well as internal associates
Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges
Diligence and ability to follow through on all commitments (internal and external stakeholders)
Strong oral, written, presentation, and interpersonal communication skills
Desire for mentorship and willingness to mentor others, contribute to team culture
Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Responsibilities

Drive brand presence, performance, and advocacy in select Off Premise accounts using strategic engagement activities and business-focused solutions
Spotting activation opportunities and proposing client brands as the solution to customers – activating against those opportunities quickly & efficiently
Install and maintain appropriate point-of-sale / printed materials within accounts that are clean and current
Maintain store shelf standards and inventory, including rotation of products, checking date codes, processing restocks, and reorders as necessary according to the planogram standards
Impart key brand attributes to clients, trade, and consumers
Partner with client commercial teams to identify commercial opportunities to support business growth
Maintain open communication with client & agency stakeholders and support resources
Complete accurate and timely management of agency initiatives including: Budget and expense management, All reporting responsibilities, Tracking and management of performance data using agency-appointed platforms, Participation in all internal training initiatives, Point of Sale, asset and warehouse management
Maintain all legal and marketing code guidelines
You will be evaluated on your ability to positively impact client portfolio brand performance in the stores that make up your journey plan.