North America GEO Lead
About The Position
The North America GEO Lead (Generative Engine Optimization) is a critical executive leader for the North American region at Jellyfish, a full-service global digital agency and part of the Brandtech Group. This role is for a visionary who can connect advancements in AI technology with practical applications for sophisticated brands. The position involves 50% Product Architect responsibilities, focusing on evolving the proprietary GEO tech stack and methodologies, and 50% Executive Consultant responsibilities, acting as a trusted advisor to key North American clients to embed GEO as a crucial growth pillar. Jellyfish is a pioneer in using generative AI tools, including Pencil Pro, to transform creative production and performance, with One Media specializing in the intersection of data, technology, and consumer intent.
Requirements
- Deep technical understanding of Knowledge Graphs, LLM training data, and NLP.
- Commercial gravitas of a seasoned agency executive.
- Ability to develop strategies for a future where "Agentic" behavior (AI agents shopping on behalf of humans) is the norm.
- Ability to identify which One Media or Creative service is required to bridge a gap identified in a ShareofModel™ report.
- Deep understanding of the North American media landscape, retail media networks (Amazon, Walmart Connect), and their intersection with AI search.
- Commitment to "Real & Rigorous" principles: client recommendations must be rooted in measurable signals from proprietary AI toolsets.
- Commitment to "Free-Thinking": anticipating shifts in model thinking and adapting products accordingly.
- Commitment to "All Authors": owning the NA GEO P&L and the success of the capability as if it were one's own business.
- Commitment to "One Bloom": radical collaboration across SEO, Paid Media, Data, and Creative to deliver a unified "One Media" vision.
Responsibilities
- Define the regional roadmap for GEO in North America, ensuring Jellyfish remains a market leader in AI-mediated discovery (LLMs, SearchGPT, Perplexity).
- Act as the primary stakeholder for the development of ShareofModel™ and other technology solutions in NA, addressing specific regional client challenges.
- Develop and standardize "Generative Engine Optimisation" frameworks in collaboration with the global lead, focusing on entity reinforcement and citation frequency optimization beyond keywords.
- Design training and operational workflows for the deployment of GEO across the wider One Media team to ensure scalable technical excellence.
- Partner with Creative teams to integrate GEO insights with GenAI content production, creating a seamless "Insight-to-Activation" workflow.
- Serve as the senior GEO lead for Jellyfish’s most significant North American accounts, translating complex AI shifts into board-level business strategies.
- Own the GEO revenue targets for NA, identifying opportunities for partnership expansion and leading the GEO narrative in new business pitches.
- Guide clients from "AI curiosity" to "AI maturity," assisting CMOs in transitioning to an ecosystem where AI agents influence the purchase funnel.
- Act as the North American face of GEO for Jellyfish, participating in industry events and authoring thought leadership content.
- Direct and mentor a team of specialists, fostering a culture of "Real & Rigorous" analysis and forward-thinking.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
