North America Collaboration Alliances Business Development Manager

HP•Spring, TX

3d•$105,050 - $161,800

About The Position

The North America Collaboration Alliances Business Development Manager develops and expands strategic alliance relationships with Microsoft and Zoom across North America. The role translates global alliance strategies into coordinated regional market execution plans to accelerate category revenue, market share, profitability, and customer adoption. The position owns regional alliance strategy, joint business planning, investment management, go-to-market execution, performance governance, and launch support. It works across Category, Marketing, Sales, Product, channel, and global business unit teams to develop differentiated value propositions, activate integrated collaboration solutions, and deliver measurable outcomes with alliance partners. The role influences North America Collaboration business performance by shaping and executing regional alliance strategy. It leads and provides expertise to cross-functional project teams and participates in regional and global initiatives. The work involves complex, multi-stakeholder challenges requiring in-depth evaluation of market, partner, financial, and operational factors, while balancing global direction with North America market needs and independently driving alignment among internal teams and external partners.

Requirements

Four-year or graduate degree in Marketing, Business Administration, or a related discipline, or commensurate work experience and demonstrated competence.
7–10 years of experience in alliances, business development, partner marketing, sales, channel management, category management, product marketing, or a related field.
Demonstrated experience building joint business plans, managing partner investments, executing cross-functional go-to-market programs, and using performance data to drive business decisions.
Skills in alliance strategy and relationship management, business development, joint business planning, go-to-market strategy, 4P execution, partner/channel/category management, demand generation, and integrated marketing.
Knowledge of market development funds and investment management, KPI development, business analytics, ROI measurement, new product introduction and launch management, value propositions, solution positioning, and sales enablement.
Executive communication, negotiation, stakeholder influence, effective communication, executive presence, results orientation, accountability, learning agility, digital fluency, customer centricity, cross-functional leadership, strategic thinking, and analytical problem solving.
Knowledge of Microsoft and Zoom collaboration ecosystems, Salesforce, and digital marketing tools.

Nice To Haves

Experience with technology ecosystems, collaboration solutions, or Microsoft and Zoom partner motions is strongly preferred.

Responsibilities

Develop Microsoft- and Zoom-specific alliance growth plans aligned with North America Collaboration revenue, market share, volume, and profit objectives.
Translate global alliance strategies into actionable North America execution plans, with priorities by quarter, product category, route to market, and customer segment.
Establish partner-specific KPIs, scorecards, and quarterly business targets; align stakeholders on milestones, owners, and governance.
Develop differentiated value propositions, integrated solution offers, and market positioning for HP Collaboration in partner ecosystems.
Negotiate, secure, allocate, and manage market development funds and other joint investments; monitor utilization, compliance, and ROI and recommend corrective action or reallocation.
Create investment proposals and business cases for alliance-funded initiatives that support incremental demand, pipeline, and revenue.
Develop and execute integrated 4P plans with Category, Marketing, Sales, Product, and Channel teams.
Coordinate product launch support, demand generation, channel programs, partner enablement, sales incentives, and customer acquisition activities.
Ensure alliance-funded initiatives are executed consistently across North America and meet partner commitments and program requirements.
Lead development of joint messaging, campaign frameworks, sales content, and enablement for HP Collaboration solutions with Microsoft and Zoom.
Own senior relationships with Microsoft and Zoom regional alliance teams, maintaining operating rhythms and escalation paths.
Lead quarterly business reviews, annual planning, executive updates, and performance governance with alliance partners.
Negotiate joint marketing, channel, sales, launch, and customer engagement activities that support shared goals.
Optimize existing partnerships and identify opportunities to expand routes to market, solution integration, customer reach, and partner advocacy.
Track and analyze market share, revenue, volume, attach rates, rebates, funding utilization, pipeline, and program performance against targets.
Assess market trends, competition, customer needs, ecosystem developments, and partner priorities to identify risks and growth opportunities.
Drive corrective actions when performance is below plan, including changes to investment, activation, enablement, portfolio focus, or sales execution.
Provide performance updates and decision-oriented recommendations to North America Collaboration leadership and cross-functional stakeholders.
Engage Product Management and global business units to secure Microsoft and Zoom support for new product introductions and strategic portfolio priorities.
Coordinate joint launch readiness, market activation, promotional campaigns, partner enablement, and field execution.
Provide market intelligence, partner input, and customer feedback to inform portfolio, roadmap, positioning, and go-to-market decisions.
Support integrated solution launches combining HP Collaboration hardware, software, services, and partner platform capabilities.
Lead alliance-focused training, sales education, playbooks, and enablement for HP, channel, and partner sales teams.
Equip sellers with solution positioning, competitive differentiation, use cases, and partner-aligned customer narratives to support opportunity creation and conversion.
Build productive internal and external working relationships and guide cross-functional teams contributing to alliance initiatives.